Big Fuel Lanches Youtube Channel with New Original Series: “Friending”
02/4 2010 Posted in Friending... | 0 comments
Friends, Colleagues, Partners,
To officially kick off the launch of our YouTube Channel, “Content to Commerce,” today we are launching a new series of webisodes called, “Friending…”.
“Friending” a BIG FUEL original series in partnership with DM2, brings you insights from today’s marketing, advertising and entertainment leaders...
READ MORE
Big Fuel’s, “66 Fuelisms”: What to do and what not to do in Social Media Marketing
01/31 2010 Posted in Fuel for Thought, Insights | 35 comments
In honor of Social Media Week, which kicks off today and goes through Friday, Big Fuel has put together our list of what to do and what not to do in social media marketing. We’ve titled our tips and tricks, “Fuelisms”. We hope you enjoy all...
READ MORE
What’s the ROI of Social Media? Don’t Ask… Just Watch This Video!
11/23 2009 Posted in Fuel for Thought, Got ROI?, Research | 4 comments
When I’m asked about the ROI of Social Media sometimes an appropriate response is… What’s the ROI of your telephone? If you’re still having a hard time justifying Social Media ROI, take a look at this video… and then send it to your CMO.
Key Stats:
300,000+...
READ MORE
Welcome to Mom-Entum a New Channel from Content to Commerce!
11/10 2009 Posted in Insights, Mom~Entum | 1 comment
It’s really amazing when you think about it. Marketing to Moms and women in general is the hottest topic today on television, the news, in blogs, on Twitter and just about everywhere you go.
Topics range from our buying power, the way we are dynamically changing...
READ MORE
beUNSTOPPABLE… Big Fuel connects Opti-Free with music fans via Social Media
11/10 2009 Posted in Announcements | 0 comments
To promote Alcon’s Opti-Free Replenish Contact Lens Solution, Big Fuel worked with about 20 emerging artist to create branded experiences for OFR. Each band or artist created a video blog in which they shared with their fans an experience where they needed OFR while they...
READ MORE
Did You Know 4.0
10/28 2009 Posted in Research, Trends | 0 comments
This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join...
READ MORE
Nominate Big Fuel for Mashable’s Open Web Awards…
10/18 2009 Posted in Announcements | 0 comments
Mashable is proud to present the 3rd annual Open Web Awards online competition. The Open Web Awards is an international online voting competition that covers major innovations in web technology and achievements in Social Media. Big Fuel is in the running for in the Social...
READ MORE
Welcome to the world of Me-Cast!
08/13 2009 Posted in Trends | 1 comment
Once upon a time we lived in a world of ‘Broad-cast’. But those days are over. The world of ‘Broad-cast’ was followed by ‘Narrow-cast’ with the introduction of direct marketing and interactive. Nice, but again, it’s not nearly as effective as it once was.”The new...
READ MORE
Social Media, Web 2.0 And Internet Stats
07/11 2009 Posted in Trends | 0 comments
I came across a terrific post from Adam Singer listing some mind-blowing statistics. These numbers tell a very powerful story about the power of Social Media.
As our digital and physical lives blur further, the internet has become the information hub where people spend a majority of...
READ MORE
Augmented Reality is an amazing tool for brands targeting Moms via social media
Technology just keeps evolving. The buzz of late has been centered around augmented reality. Brands like Home Depot, Ikea, Hallmark and Samsung are creating useful and imaginative tools using Augmented Reality or AR. And Moms are going to love them because they are not just...
READ MORE
Friending for the Future
I was recently given my first Poken, a trendy little vampire. Haven’t heard of Poken? The über-cute business card, modernized to meet current social networking needs. My favorite new tool swaps contact information by simply touching the four-fingered sensor with another Poken. The tiny device...
READ MORE
Facebook Moms Are Marketing-Savvy
Three-quarters are fans of a brand
Marketers going after moms on social networks such as Facebook know by now that users rarely embrace ads in environments where they are focused on socializing with friends.
Data from lucid marketing and Lisa Finn shows that most mom Facebook users...
READ MORE
Big Fuel Lanches Youtube Channel with New Original Series: “Friending”
Friends, Colleagues, Partners,
To officially kick off the launch of our YouTube Channel, “Content to Commerce,” today we are launching a new series of webisodes called, “Friending…”.
“Friending” a BIG FUEL original series in partnership with DM2, brings you insights from today’s marketing, advertising and entertainment leaders...
READ MORE
Engaging Moms through social media takes listening AND responding.
The beginning stage of uncovering an engagement point for connecting and engaging with your audience through social media all starts with listening. How well do you LISTEN? What is Mom talking about? What is she thinking about at 6am? But LISTENING is only half the...
READ MORE
What brands should know about Mommy bloggers
What brands should know about Mommy bloggers
Mom bloggers are often women with advanced degrees in many cases. Most are not hustlers using the web for a quick buck. They are Moms who care and have high ethics and standards.
They are worry warts, control freaks, party...
READ MORE
Engagement on Social Networks Top Priority for Marketers
According to an article on eMarketer…”Earned media spending to see biggest increase”
Though not immune to the recession, digital marketing rode out the downturn, and marketers worldwide are bullish about the space’s prospects in 2010, according to research from the Society of Digital Agencies (SoDA).
The “2010...
READ MORE
The “Life Stages” of Social Media ROI
As marketers, we’re often asked to evaluate ROI on a campaign against agreed on KPIs. Some clients focus on impressions delivered against a specific target while other clients are interested in branded engagements from a larger audience. Both are important and are defined with the...
READ MORE
Big Fuel’s, “66 Fuelisms”: What to do and what not to do in Social Media Marketing
In honor of Social Media Week, which kicks off today and goes through Friday, Big Fuel has put together our list of what to do and what not to do in social media marketing. We’ve titled our tips and tricks, “Fuelisms”. We hope you enjoy all...
READ MORE
Social Media Budgets and ROI: The Ongoing Struggle
As a finance director, I know money. I know budgets. I know allocations. I know how to tighten the belt during a tough economy. I know how to keep the kids in line when the economy picks up and the money comes back in. (Kidding,...
READ MORE
Apple iPad–Another social media tool for brands looking to market to moms.
I’ve watched the demo video and it looks fabulous. And I can’t wait to get to see the new Apple IPad in person. In the meantime, Jamie Dunham, has written a terrific article on all the ways Moms will love the new Apple iPad.
Marketing to...
READ MORE
Facebook
Twitter
Vimeo
Subscribe
Newsletter
