Six Ways Brands Should Think of Social Media as a Party
08/20 2010 Posted in Fuel for Thought | 12 comments
I’ve been using this analogy for some time now and it seems to resonate with everyone who hears it. If you are a brand looking to connect with consumers through Social Media, think of Social Media as one giant party. Here’s why:
1) Social Media is...
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Big Fuel’s, “66 Fuelisms”: What to do and what not to do in Social Media Marketing
01/31 2010 Posted in Fuel for Thought, Insights | 36 comments
In honor of Social Media Week, which kicks off today and goes through Friday, Big Fuel has put together our list of what to do and what not to do in social media marketing. We’ve titled our tips and tricks, “Fuelisms”. We hope you enjoy all...
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What’s the ROI of Social Media? Don’t Ask… Just Watch This Video!
11/23 2009 Posted in Fuel for Thought, Got ROI?, Research | 4 comments
When I’m asked about the ROI of Social Media sometimes an appropriate response is… What’s the ROI of your telephone? If you’re still having a hard time justifying Social Media ROI, take a look at this video… and then send it to your CMO.
Key Stats:
300,000+...
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Welcome to Mom-Entum a New Channel from Content to Commerce!
11/10 2009 Posted in Insights, Mom~Entum | 1 comment
It’s really amazing when you think about it. Marketing to Moms and women in general is the hottest topic today on television, the news, in blogs, on Twitter and just about everywhere you go.
Topics range from our buying power, the way we are dynamically changing...
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Did You Know 4.0
10/28 2009 Posted in Research, Trends | 0 comments
This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join...
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Welcome to the world of Me-Cast!
08/13 2009 Posted in Trends | 1 comment
Once upon a time we lived in a world of ‘Broad-cast’. But those days are over. The world of ‘Broad-cast’ was followed by ‘Narrow-cast’ with the introduction of direct marketing and interactive. Nice, but again, it’s not nearly as effective as it once was.”The new...
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Social Media, Web 2.0 And Internet Stats
07/11 2009 Posted in Trends | 0 comments
I came across a terrific post from Adam Singer listing some mind-blowing statistics. These numbers tell a very powerful story about the power of Social Media.
As our digital and physical lives blur further, the internet has become the information hub where people spend a majority of...
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See Mummy Juggle. Now isn’t that a perfect handle for a Social Media Mom?
This is the first time I’ve interviewed anyone and took notes using my iPad. It worked although there were a few typos in my haste. No wonder we Moms love it. Who was I interviewing? SeeMummyJuggle. I met SeeMummyJuggle through Twitter exchanging tweets. I had...
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The Mom Effect: Is the world turning green?
Everyone knows Moms have had an important impact on marketing, as we know it today. They influence purchases across a broad spectrum of products and services. They’ve changed the way many companies are doing business from call centers to product development. And many companies have...
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The Mom Effect: Is the world turning green?
Everyone knows Moms have had an important impact on marketing, as we know it today. They influence purchases across a broad spectrum of products and services. They’ve changed the way many companies are doing business from call centers to product development. And many companies have...
READ MORE
Light reading: UI and web design
Staying on top of UI design is an important and time consuming task for web designers (extra super time consuming for geeky designers, like myself, whom are obsessed with grids and patterns). I recently picked up a copy of The Smashing Book which covers best practices...
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Do you blog? Studies show blogs have highest value of any corporate media effort.
Our company has a blog. In fact, just about everyone who works for Big Fuel blogs…some of us more frequently than others but basically we all have something to say. When it comes right down to it, we love what we do so we always...
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Church and State
My recent adweek article covered the topic of how social media and traditional digital media work hand-in-hand. You can read the article here, or at Adweek.com, enjoy!
Social media has grown into an irreplaceable marketing strategy, but it must work in concert with your corporate Web site
If...
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Six Ways Brands Should Think of Social Media as a Party
I’ve been using this analogy for some time now and it seems to resonate with everyone who hears it. If you are a brand looking to connect with consumers through Social Media, think of Social Media as one giant party. Here’s why:
1) Social Media is...
READ MORE
Facebook is for people I already know. Twitter is for people I want to meet.
I love Twitter. I know it’s wrong to love a channel, but I can’t help myself. I’ve fallen in love. It’s meant I’ve left Facebook a bit on the sidelines. I’m sorry, Facebook. But I, like so many Moms on Twitter, just love it for...
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Followup – My Smartphone Rebound
Recently I blogged about my addiction to Verizon iPhone rumors as Apple’s World Wide Whatever Keep Dreamin’ Conference approached. Needless to say, a Verizon iPhone did not materialize, and after months of allowing myself to be strung along, I finally succumbed to the choices available...
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Meet Sugar Jones, Mom, future Grandma and all her noodling.
I recently had the opportunity to meet Sugar Jones while I was at Blogher. Ted Rubin, the former CMO of Elf Cosmetics and now of OpenSky, called me over as I was passing his table and said, “You have to meet Sugar.” What a whirlwind...
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In the company of 2500 Mom bloggers (and few Dads) all on the “brand” wagon.
Last weekend I attended my first Blogher convention. I found myself strolling the halls with 2500 women who were there to attend sessions and network. It was amazing to meet Moms I’ve only talked to on Twitter and to be recognized from my avatar. It was...
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