Big Fuel Lanches Youtube Channel with New Original Series: “Friending”
02/4 2010 Posted in Friending... | 0 comments
Friends, Colleagues, Partners,
To officially kick off the launch of our YouTube Channel, “Content to Commerce,” today we are launching a new series of webisodes called, “Friending…”.
“Friending” a BIG FUEL original series in partnership with DM2, brings you insights from today’s marketing, advertising and entertainment leaders...
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Big Fuel’s, “66 Fuelisms”: What to do and what not to do in Social Media Marketing
01/31 2010 Posted in Fuel for Thought, Insights | 35 comments
In honor of Social Media Week, which kicks off today and goes through Friday, Big Fuel has put together our list of what to do and what not to do in social media marketing. We’ve titled our tips and tricks, “Fuelisms”. We hope you enjoy all...
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What’s the ROI of Social Media? Don’t Ask… Just Watch This Video!
11/23 2009 Posted in Fuel for Thought, Got ROI?, Research | 4 comments
When I’m asked about the ROI of Social Media sometimes an appropriate response is… What’s the ROI of your telephone? If you’re still having a hard time justifying Social Media ROI, take a look at this video… and then send it to your CMO.
Key Stats:
300,000+...
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Welcome to Mom-Entum a New Channel from Content to Commerce!
11/10 2009 Posted in Insights, Mom~Entum | 1 comment
It’s really amazing when you think about it. Marketing to Moms and women in general is the hottest topic today on television, the news, in blogs, on Twitter and just about everywhere you go.
Topics range from our buying power, the way we are dynamically changing...
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beUNSTOPPABLE… Big Fuel connects Opti-Free with music fans via Social Media
11/10 2009 Posted in Announcements | 0 comments
To promote Alcon’s Opti-Free Replenish Contact Lens Solution, Big Fuel worked with about 20 emerging artist to create branded experiences for OFR. Each band or artist created a video blog in which they shared with their fans an experience where they needed OFR while they...
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Did You Know 4.0
10/28 2009 Posted in Research, Trends | 0 comments
This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join...
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Welcome to the world of Me-Cast!
08/13 2009 Posted in Trends | 1 comment
Once upon a time we lived in a world of ‘Broad-cast’. But those days are over. The world of ‘Broad-cast’ was followed by ‘Narrow-cast’ with the introduction of direct marketing and interactive. Nice, but again, it’s not nearly as effective as it once was.”The new...
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Social Media, Web 2.0 And Internet Stats
07/11 2009 Posted in Trends | 0 comments
I came across a terrific post from Adam Singer listing some mind-blowing statistics. These numbers tell a very powerful story about the power of Social Media.
As our digital and physical lives blur further, the internet has become the information hub where people spend a majority of...
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For brands in the healthcare arena, 2010 will be an exciting year in mobile.
One of the first out of the gate with a mobile apps is Aetna. It’s not surprising that Aetna launched a mobile app since about 85% of all healthcare decisions are made by women. It’s a perfect way to be with Mom so she can...
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Spotlight Presentation: A New Seat at the Table
I had the good fortune of participating in Digiday:SOCIAL in Los Angeles. It was a terrific event with some very relevant information… In addition to sitting on a few panels, I had the opportunity to speak for 20 minutes on the subject of Social Marketing —...
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Social Media and the Future of Film
The entire experience of going to the movies is magical to me. From the moment your ticket stub is ripped and you settle into your seat, the lights dim and the projector heats up, and you are transported away. There is a desire to be...
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New Twitter functions lead to more twinfluence with moms in social media
Mashable predicted that one of the top five trends for 2010 will be Twitter usage. So I thought I’d delve into that thought and coincidentally Twitter Chief Executive Evan Williams at the South by Southwest music festival announced a new feature called @Anywhere to help...
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P&G debuts first video targeting Moms through social media
Procter & Gamble’s Bounty “Bring It” music video debuted today on Youtube. It’s all a part of Bounty’s foray into social media.
“Our motivation for the ‘Bring It’ campaign is to empower moms to encourage creativity and learning-by-doing with their children, with the assurance that they...
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Taking a Break to Give Back
Photo via Agencies in Action on Flickr.
In the crazy, fast-paced world of social media advertising, it’s easy to get caught up in sales and management and deliverables and stress, stress, stress… and we sometimes forget about the community around us. Volunteer work is one of...
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Deli meat brands meet social media and Moms head on.
Hoping to reach Moms, two different companies selling deli meats have launched new social media campaigns.
Sara Lee “Saga Solver” campaign
Targeting moms with a campaign centered on helping Moms simplify their lives, Sara Lee Deli has launched the “Saga Solver” social media campaign. The campaign...
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Brands may have a dual target as teenagers encourage Moms to join social networks.
While I wasn’t driven to join a social network by my teenagers, I do share stories, videos and links with mine. And we have been found to send each other messages through our mutual Facebook pages. We even amazingly share friends, both her friends and...
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Moms Say Social Media Doesn’t Influence Travel Plans.
Looking out my window at yet another New York blizzard on Friday as I seriously contemplate taking a much-needed vacation. It’s been almost two years since the family has packed up bags and hit the road. The economy and other extenuating circumstances forced us to...
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Study Shows Companies Looking for Long Term ROI from Branded Content
The Custom Publishing Council (CPC) just release its numbers for 2009 and there’s some interesting takeaways from the report for agencies looking to hit the sweet spot in the branded content space. Over half the brands surveyed (54%) are using branded content for awareness-based campaigns...
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Moms and chocolate! A great example of a new brand using social media.
There’s nothing a Mom likes more than receiving or giving a personalized gift. And this is a great example of a new brand differentiating itself in a highly competitive category.
I stumbled upon this recent article by Ron Callari who asks, “How does a chocolatier break into the...
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