Avi Savar

Website: http://www.bigfuel.com

Contact: avis@bigfuel.com

Bio:

Proud father, devoted husband, and Founder & CEO of Big Fuel Communications, a full-service marketing and communications company based in New York that takes brands from Content To Commerce©.

Avi Savar began his career in the agent-training program at ICM in Los Angeles, and eventually transitioned to the creative side of entertainment. As an independent producer, Avi created highly stylized programming for companies such as USA Networks, Fox, Columbia Tri-Star, and Showtime.

Anticipating the convergence of technology and entertainment in 1998, Avi founded and launched AtBalance Solutions – an online media company delivering Health, Fitness and Wellness related content to Fortune 1000 companies.

Recruited back to “traditional” television in 2001, Avi served as the producer for ABC’s Good Morning America, before being asked to create and develop breakthrough entertainment programming for both MTV and VH1. Among other credits, he oversaw the production and was instrumental in the success of VH1’s hit series “The Fabulous Life of….”

In 2004, Avi launched Big Fuel Communications. Big Fuel has been pioneering the convergence of marketing and entertainment ever since. As a first-to-market innovator, Avi’s work continues to influence the shape of brand communications.

Avi is the vice-chairman of UJA Federation’s Young Entertainment, Media and Communication Division. He lives in New York with his wife Leigh and daughter Evie.

Author Posts (162)

 

  • 08/23 2010 Posted in Fuel for Thought 1 comment

    Church and State

    My recent adweek article covered the topic of how social media and traditional digital media work hand-in-hand.  You can read the article here, or at Adweek.com, enjoy! Social media has grown into an irreplaceable marketing strategy, but it must work in concert with your corporate Web site If Facebook were a country, it would be the third [...]

     

  • 08/20 2010 Posted in Fuel for Thought 12 comments

    Six Ways Brands Should Think of Social Media as a Party

    I’ve been using this analogy for some time now and it seems to resonate with everyone who hears it. If you are a brand looking to connect with consumers through Social Media, think of Social Media as one giant party. Here’s why: 1) Social Media is one giant party. Let’s set the stage. Imagine the social web as [...]

     

  • 08/5 2010 Posted in Announcements, Fuel for Thought 0 comments

    A Whirlwind Moves Into G.M.’s Marketing Office

    New York Times columnist Stuart Elliot recently interviewed Joel Ewanick, GM’s newly appointed CMO.  In the article, Joel talks about his new role, his new initiatives… including the hiring of Big Fuel to help make Social Media a huge priority! Read the full New York Times article If you [...]

     

  • 07/6 2010 Posted in Announcements, Fuel for Thought 0 comments

    Case Study: Colgate Wisp

    How Colgate Used Online Video, Social Media and Mobile to Drive Engagement and Purchase Intent Colgate-Palmolive had a unique marketing challenge in launching Colgate Wisp, its new mini disposable toothbrush. Colgate began introducing the mini brush in April 2009 with help from Big Fuel, a social media marketing agency. The mini brush created a new product [...]

     

  • 06/4 2010 Posted in Announcements, Fuel for Thought 0 comments

    Complacency: The Enemy of Success

    Avi Savar built a successful business by taking risks and adapting to an ever-changing market. There is a popular idea that if a person is not always moving forward, he is moving backward. Nevertheless, a sense of complacency is something that plagues many individuals throughout their professional careers. To many, it seems only natural to [...]

     

  • 05/26 2010 Posted in Announcements, Fuel for Thought 0 comments

    Avi Savar, CEO of Big Fuel on Fox News

    MYFOXNY.COM – After being maligned for complex privacy controls and user data being shared without users knowing about it, social networking site Facebook has announced it is rolling out new privacy features. In outlining the changes on Wednesday, CEO Mark Zuckerberg acknowledged, “A lot of people are upset with us.” While Facebook allowed users [...]

     

  • 04/26 2010 Posted in Fuel for Thought 1 comment

    82,000,000 Moms in the US… Does your brand have Mom-Entum?

    I’m thrilled to announce the release of a major research study conducted by Big Fuel called Mom-entum. This 50-page report sets the new ground rules for establishing brand relationships with America’s 82 million moms. “Mom-entum” is Comprehensive Look at How America’s 82 Million Moms Are Reinventing Marketing in the Digital Age; New Rules that [...]

     

  • 04/24 2010 Posted in Fuel for Thought 5 comments

    85 Awesome, useful and beautiful Social Media infographics

    80 Social Media that are worth 1,000 words and more. A picture is worth a thousand words so we collected 80 amazing, informative, interesting and useful social media infographics also known as charts and graphs. But calling some of these mere charts and graphs would not be doing justice to their beauty or their ability to [...]

     

  • 04/6 2010 Posted in Friending... 1 comment

    Friending: Walker Jacobs, SVP Turner Digital Sports & Entertainment

    Walker Jacobs is senior vice president of Turner Sports and Entertainment Digital, overseeing online advertising sales for the Turner Entertainment Group portfolio of TBS, TNT, truTV, Cartoon Network, Adult Swim, and GameTap, as well as the digital properties of Turner Sports which include NBA.com, NASCAR.com, PGA.com, PGATour.com, TBS Hot Corner at MLB.com, and broadband channel [...]

     

  • 03/18 2010 Posted in Fuel for Thought, Trends 0 comments

    Spotlight Presentation: A New Seat at the Table

    I had the good fortune of participating in Digiday:SOCIAL in Los Angeles.  It was a terrific event with some very relevant information… In addition to sitting on a few panels, I had the opportunity to speak for 20 minutes on the subject of Social Marketing — and why there is a need for a dedicated [...]

     

  • 02/18 2010 Posted in Friending... 0 comments

    Friending: Alex Blum, CEO of KickApps

    As the CEO of KickApps, Alex is responsible for building a world class technology, marketing, business development, finance, and operations team with the goal of providing web publishers the tools to easily enable their sites with User Generated Content, Social Networking, Premium Video, and Content Syndication capabilities. Before joining KickApps, Alex was President and COO of [...]