Author Posts (152)

• 02/18 2010 Posted in Friending... 0 comments

  Friending: Alex Blum, CEO of KickApps

  As the CEO of KickApps, Alex is responsible for building a world class technology, marketing, business development, finance, and operations team with the goal of providing web publishers the tools to easily enable their sites with User Generated Content, Social Networking, Premium Video, and Content Syndication capabilities. Before joining KickApps, Alex was President and COO of [...]

   

• 02/15 2010 Posted in Fuel for Thought, Research 1 comment

  54% of US Internet users on Facebook, 27% on MySpace

  Digital Beat’s LeeAnn Prescott recently posted a blog featuring some terrific data that shows the penetration rates of various social networks.  In her post she highlights December 2009 data from comScore that puts Facebook’s unique US visitor count at nearly 112 million. With a total estimated US Internet population of 205 million, that means that [...]

   

• 02/4 2010 Posted in Friending... 0 comments

  Big Fuel Lanches Youtube Channel with New Original Series: “Friending”

  Friends, Colleagues, Partners, To officially kick off the launch of our YouTube Channel, “Content to Commerce,” today we are launching a new series of webisodes called, “Friending…”. “Friending” a BIG FUEL original series in partnership with DM2, brings you insights from today’s marketing, advertising and entertainment leaders on the subject of social media, consumer engagement and communications [...]

   

• 01/26 2010 Posted in Fuel for Thought, Trends 6 comments

  Two-thirds of marketers investing DM budget in social media

  Companies are increasingly shifting their direct marketing budgets to social media, according to a study released January 21 by marketing services firm Alterian. The survey found that two-thirds (66%) of marketers who took the survey will invest in social media marketing in the next year. In addition, it found that of those investing in social [...]

   

• 01/26 2010 Posted in Fuel for Thought 0 comments

  Consumers spend more time on social networks

  Web users around the world are spending more time on social networking sites like Facebook and Twitter, meaning that a growing number of brands are also turning to these platforms. New figures from The Nielsen Company, the research firm, showed that 142.1 million consumers in the US accessed properties like social networks and blogs in December [...]

   

• 01/19 2010 Posted in Fuel for Thought, Research 2 comments

  Social Media and Brand Reputation Strategy

  Direct engagement top short-term response. An oft-cited fear of brands is that online consumers will post negative comments about them, especially on social media where opinions can be broadcast far and wide. In their “Social Media and Online PR Report,” Econsultancy and bigmouthmedia explored ways marketers can combat brand bashing. Asked what their company had done to [...]

   

• 01/19 2010 Posted in Got ROI? 3 comments

  100 Ways To Measure Social Media

  The topic of Social Media Marketing ROI is hotter than ever.  With most brands now mandated to develop a social strategy, marketers are searching for ways to validate, justify and measure their efforts.  MediaPost’s David Berkowitz wrote a great list of 100 things they can start with!  OK, so you don’t really need to worry [...]

   

• 01/18 2010 Posted in Fuel for Thought 0 comments

  Harnessing Active Brand Advocates to spur offline word-of-mouth

  With brands turning more to earned media—the additional free exposure that a brand gets when consumers talk about a brand—they depend on motivated consumers to act as advocates. A survey conducted by Synovate for word-of-mouth ad network PostRelease investigated just how likely Internet users are to do that. The most common word-of-mouth activity reported by respondents [...]

   

• 01/18 2010 Posted in Fuel for Thought, Research 0 comments

  Smartphone owners a ‘threat’ to retailers

  US consumers are using their iPhones, BlackBerrys and Android phones for in-store research, according to new data from Compete. A survey from the researchers, covering the third quarter of 2009, suggested that 52% of smartphone owners use their handsets to check product descriptions, that 36% check rival retailers’ prices when deciding whether or not to buy a product, [...]

   

• 01/5 2010 Posted in Fuel for Thought, Trends 1 comment

  5 Social Media Implications for Brands in 2010

  I recently came across an Adweek article by Sienna Farris with the following predictions for 2010 that I thought worth sharing.  This year certainly marks the coming of age in Social Media and no matter where it goes and what the future holds, one thing is for certain.  Every brand must have a Social Media [...]

   

• 01/5 2010 Posted in Fuel for Thought, Research, Trends 2 comments

  2010 Social Marketing Budgets Defy Economic Concern

  Change in Social Marketing Budget from 2009 to 2010, by Industry Sector Chances are your overall marketing budget was hit hard by the economy in 2009 and the prospect of recovering a substantial portion of these funds in 2010 is not very likely. Still, there is good news for social media marketers. The chart above shows that [...]