Holly Pavlika

Website: http://www.bigfuel.com

Contact: hollyp@bigfuel.com

Bio:

Holly Pavlika is one of few women to have her name on the door of an advertising agency- and she did it twice. She also lends her award-winning creative and leadership skills to teaching classes, writing white papers, donating hours to pro bono efforts and participating in several organizations that give back to the industry.

Fox Pavlika was Holly’s first namesake agency. A shop that focused on strategic and creative solutions, Fox Pavlika specialized in integrated “branded” response long before the terms were coined. Holly went on to win shelves of awards with the agency, across brands like Berger Mutual Funds, U.S. Trust, Avon, Affinia Hotels, Cunard, the Boca Raton Resort and Club, MasterCard and the Telluride Film Festival. After 11 years of success, Fox Pavlika was acquired by Lowe and Partners.

A perpetual striver, Holly went on to found yet another agency– Margeotes Pavlika Direct. In order to gain critical mass a year after inception, she acquired Chinnici Direct, whose accounts boasted Chase Manhattan Bank, SunCom, Barnes and Noble and Bloomberg.

Prior to joining Big Fuel, Holly worked with G2 Direct & Digital. She helped transform the agency from a direct mail/letter shop to a fully integrated and highly digital agency. Her leadership skills helped grow the agency culture and her motivation energized the environment. Holly’s drive for success, combined with her entrepreneurial spirit, led to the building of G2’s pharmaceutical practice (the fastest growing division of the agency) and ultimate restructuring into a vertical go-to-market strategy.

Holly’s awards continued to decorate shelves along the way - including awards from Echo New York Festivals, ADDY, ANDY and Caples Awards, and the 2007 DMCNY Silver Apple Award for contributions to the industry. A demonstrated leader, Holly has served on the board of the Caples for almost seven years, and last year received the Wunderman Award for a lifetime of creativity. Holly is currently the Chair of the first ever DMA Creative Council and has been on the Board of the Echo committee for the past three years. Holly has also taught direct marketing at the DMEF and the 4As, and she has contributed pro bono efforts for the Cystic Fibrosis Foundation.

Author Posts (63)

 

  • 03/15 2010 Posted in Insights, Mom~Entum 1 comment

    New Twitter functions lead to more twinfluence with moms in social media

    Mashable predicted that one of the top five trends for 2010 will be Twitter usage. So I thought I’d delve into that thought and coincidentally Twitter Chief Executive Evan Williams at the South by Southwest music festival announced a new feature called @Anywhere to help spread the popular micro-blogging site even more and bring Mashable’s [...]

     

  • 03/13 2010 Posted in Campaigns, Mom~Entum 1 comment

    P&G debuts first video targeting Moms through social media

    Procter & Gamble’s Bounty “Bring It” music video debuted today on Youtube. It’s all a part of Bounty’s foray into social media. “Our motivation for the ‘Bring It’ campaign is to empower moms to encourage creativity and learning-by-doing with their children, with the assurance that they can say ‘yes to the mess’ with Bounty,” said Dave [...]

     

  • 03/8 2010 Posted in Campaigns, Mom~Entum 0 comments

    Deli meat brands meet social media and Moms head on.

    Hoping to reach Moms, two different companies selling deli meats have launched new social media campaigns. Sara Lee “Saga Solver” campaign Targeting moms with a campaign centered on helping Moms simplify their lives, Sara Lee Deli has launched the “Saga Solver” social media campaign. The campaign follows the initial “Mama Saga” campaign started in 2009. Spots [...]

     

  • 03/5 2010 Posted in Insights, Mom~Entum 0 comments

    Brands may have a dual target as teenagers encourage Moms to join social networks.

    While I wasn’t driven to join a social network by my teenagers, I do share stories, videos and links with mine. And we have been found to send each other messages through our mutual Facebook pages. We even amazingly share friends, both her friends and mine. For the moment as she continues to be my [...]

     

  • 03/1 2010 Posted in Insights, Mom~Entum 2 comments

    Moms Say Social Media Doesn’t Influence Travel Plans.

    Looking out my window at yet another New York blizzard on Friday as I seriously contemplate taking a much-needed vacation. It’s been almost two years since the family has packed up bags and hit the road. The economy and other extenuating circumstances forced us to table the conversation, but in the course of checking [...]

     

  • 02/21 2010 Posted in Campaigns, Mom~Entum 1 comment

    Moms and chocolate! A great example of a new brand using social media.

    There’s nothing a Mom likes more than receiving or giving a personalized gift. And this is a great example of a new brand differentiating itself in a highly competitive category. I stumbled upon this recent article by Ron Callari who asks, “How does a chocolatier break into the crowded “sweets” business – butting up against the [...]

     

  • 02/14 2010 Posted in Insights, Mom~Entum 0 comments

    Valentine’s Day is an opportunity for brands to show Moms some love!

    Social media has changed consumer’s relationships with brands. Brands and consumers are now able to communicate on a human level. And nothing is more focused on relationships than Valentine’s Day. So what a great opportunity for brands to connect with women and Moms and show some love for them and the world they live in. It’s [...]

     

  • 02/12 2010 Posted in Fuel for Thought, Trends 2 comments

    Staring Down Brand Social Media Anxiety

    Budgets across many industries are being moved more traditional media to social media. And everywhere companies are scrambling to get on the marketing-to-women, and specifically Moms, bandwagon. But for many brands, it’s a mere toe in the water as they analyze the cost benefit of doing so. Few brands are fearless like Pepsi who has taken [...]

     

  • 02/11 2010 Posted in Mom~Entum, Research 2 comments

    Moms Place Trust in Other Consumers

    From emarketer: Traditional channels such as in-store promotions and newspaper inserts still have significant influence on the purchase decisions of online moms, but word-of-mouth and consumer information sites and magazines also scored highly. About one-fifth of respondents were influenced by text or video reviews. Consumer reviews are significantly more trusted than descriptions that come from manufacturers, according [...]

     

  • 02/8 2010 Posted in Insights, Mom~Entum 1 comment

    Augmented Reality is an amazing tool for brands targeting Moms via social media

    Technology just keeps evolving. The buzz of late has been centered around augmented reality. Brands like Home Depot, Ikea, Hallmark and Samsung are creating useful and imaginative tools using Augmented Reality or AR. And Moms are going to love them because they are not just digital gimmicks but useful and often time-savers. If you’re not familiar [...]

     

  • 02/5 2010 Posted in Insights, Mom~Entum 0 comments

    Facebook Moms Are Marketing-Savvy

    Three-quarters are fans of a brand Marketers going after moms on social networks such as Facebook know by now that users rarely embrace ads in environments where they are focused on socializing with friends. Data from lucid marketing and Lisa Finn shows that most mom Facebook users feel neutral about ads on the social network, compared with [...]