Holly Pavlika

Website: http://www.bigfuel.com

Contact: hollyp@bigfuel.com

Bio:

Holly Pavlika is one of few women to have her name on the door of an advertising agency- and she did it twice. She also lends her award-winning creative and leadership skills to teaching classes, writing white papers, donating hours to pro bono efforts and participating in several organizations that give back to the industry.

Fox Pavlika was Holly’s first namesake agency. A shop that focused on strategic and creative solutions, Fox Pavlika specialized in integrated “branded” response long before the terms were coined. Holly went on to win shelves of awards with the agency, across brands like Berger Mutual Funds, U.S. Trust, Avon, Affinia Hotels, Cunard, the Boca Raton Resort and Club, MasterCard and the Telluride Film Festival. After 11 years of success, Fox Pavlika was acquired by Lowe and Partners.

A perpetual striver, Holly went on to found yet another agency– Margeotes Pavlika Direct. In order to gain critical mass a year after inception, she acquired Chinnici Direct, whose accounts boasted Chase Manhattan Bank, SunCom, Barnes and Noble and Bloomberg.

Prior to joining Big Fuel, Holly worked with G2 Direct & Digital. She helped transform the agency from a direct mail/letter shop to a fully integrated and highly digital agency. Her leadership skills helped grow the agency culture and her motivation energized the environment. Holly’s drive for success, combined with her entrepreneurial spirit, led to the building of G2’s pharmaceutical practice (the fastest growing division of the agency) and ultimate restructuring into a vertical go-to-market strategy.

Holly’s awards continued to decorate shelves along the way - including awards from Echo New York Festivals, ADDY, ANDY and Caples Awards, and the 2007 DMCNY Silver Apple Award for contributions to the industry. A demonstrated leader, Holly has served on the board of the Caples for almost seven years, and last year received the Wunderman Award for a lifetime of creativity. Holly is currently the Chair of the first ever DMA Creative Council and has been on the Board of the Echo committee for the past three years. Holly has also taught direct marketing at the DMEF and the 4As, and she has contributed pro bono efforts for the Cystic Fibrosis Foundation.

Author Posts (102)

 

  • 09/3 2010 Posted in Fuel for Thought 0 comments

    See Mummy Juggle. Now isn’t that a perfect handle for a Social Media Mom?

    This is the first time I’ve interviewed anyone and took notes using my iPad. It worked although there were a few typos in my haste. No wonder we Moms love it. Who was I interviewing? SeeMummyJuggle. I met SeeMummyJuggle through Twitter exchanging tweets. I had been trying to get a ticket to Blogher through numerous [...]

     

  • 08/30 2010 Posted in Insights, Mom~Entum 1 comment

    The Mom Effect: Is the world turning green?

    Everyone knows Moms have had an important impact on marketing, as we know it today. They influence purchases across a broad spectrum of products and services. They’ve changed the way many companies are doing business from call centers to product development. And many companies have made a mad dash into to social media as a [...]

     

  • 08/30 2010 Posted in Insights, Mom~Entum, Research 0 comments

    The Mom Effect: Is the world turning green?

    Everyone knows Moms have had an important impact on marketing, as we know it today. They influence purchases across a broad spectrum of products and services. They’ve changed the way many companies are doing business from call centers to product development. And many companies have made a mad dash into to social media as a [...]

     

  • 08/25 2010 Posted in Fuel for Thought, Research 0 comments

    Do you blog? Studies show blogs have highest value of any corporate media effort.

    Our company has a blog. In fact, just about everyone who works for Big Fuel blogs…some of us more frequently than others but basically we all have something to say. When it comes right down to it, we love what we do so we always find something to pontificate about. It’s been a business generator, [...]

     

  • 08/20 2010 Posted in Insights, Mom~Entum 0 comments

    Facebook is for people I already know. Twitter is for people I want to meet.

    I love Twitter. I know it’s wrong to love a channel, but I can’t help myself. I’ve fallen in love. It’s meant I’ve left Facebook a bit on the sidelines. I’m sorry, Facebook. But I, like so many Moms on Twitter, just love it for its’ immediacy. Face it, with a 140-character limit it fits [...]

     

  • 08/18 2010 Posted in Insights, Mom~Entum 11 comments

    Meet Sugar Jones, Mom, future Grandma and all her noodling.

    I recently had the opportunity to meet Sugar Jones while I was at Blogher. Ted Rubin, the former CMO of Elf Cosmetics and now of OpenSky, called me over as I was passing his table and said, “You have to meet Sugar.” What a whirlwind conversation! We would have probably have talked for hours if [...]

     

  • 08/16 2010 Posted in Mom~Entum, News 3 comments

    In the company of 2500 Mom bloggers (and few Dads) all on the “brand” wagon.

    Last weekend I attended my first Blogher convention. I found myself strolling the halls with 2500 women who were there to attend sessions and network. It was amazing to meet Moms I’ve only talked to on Twitter and to be recognized from my avatar. It was a bit disconcerting at first, as it was [...]

     

  • 08/4 2010 Posted in Insights, Mom~Entum 0 comments

    In honor of my 100th blog article: a tribute to 100 of my Mom Twitter followers.

    When first I started writing the Mom-entum blog back in October 2009, I was scared to death. Really scared. What was I starting? What was I thinking? Was I going to be able to sustain? Would anyone want to read my drivel? I think I must have stared at the white screen for hours and [...]

     

  • 08/2 2010 Posted in Mom~Entum, News 0 comments

    Are Moms making a difference in our world with their blogs? 


    I work for a social media agency, but I’m also a Mom blogger and a twitter Mom. Every day I meet new Moms and learn more about the amazing things Moms are accomplishing for their families, their neighborhoods, communities and the world at large. Mom bloggers are having increased impact on corporations and the brands [...]

     

  • 07/25 2010 Posted in Insights, Mom~Entum 11 comments

    Parents of children online need to know “denial” is a predator’s best friend.

    Hardly a day goes by without a news story about online safety and children. I myself have been dealing with a girl who has been bullying my daughter for six years. It started at camp; we took her out of the camp. The girl then moved from New Jersey and ended up at the same [...]

     

  • 07/15 2010 Posted in Campaigns, Mom~Entum 0 comments

    “Welcome to Parenthood. Let the real labor begin.” P&G Pampers, along with Beechnut and Abbott’s Similac brands has just launched a new online series of webisodes all about parenting. It’s all about the real lives of three families: The Favela, Barston and the Smolinski families. Each video begins with a branded message from “Welcome to Parenthood” [...]