Holly Pavlika

Website: http://www.bigfuel.com

Contact: hollyp@bigfuel.com

Bio:

Holly Pavlika is one of few women to have her name on the door of an advertising agency- and she did it twice. She also lends her award-winning creative and leadership skills to teaching classes, writing white papers, donating hours to pro bono efforts and participating in several organizations that give back to the industry.

Fox Pavlika was Holly’s first namesake agency. A shop that focused on strategic and creative solutions, Fox Pavlika specialized in integrated “branded” response long before the terms were coined. Holly went on to win shelves of awards with the agency, across brands like Berger Mutual Funds, U.S. Trust, Avon, Affinia Hotels, Cunard, the Boca Raton Resort and Club, MasterCard and the Telluride Film Festival. After 11 years of success, Fox Pavlika was acquired by Lowe and Partners.

A perpetual striver, Holly went on to found yet another agency– Margeotes Pavlika Direct. In order to gain critical mass a year after inception, she acquired Chinnici Direct, whose accounts boasted Chase Manhattan Bank, SunCom, Barnes and Noble and Bloomberg.

Prior to joining Big Fuel, Holly worked with G2 Direct & Digital. She helped transform the agency from a direct mail/letter shop to a fully integrated and highly digital agency. Her leadership skills helped grow the agency culture and her motivation energized the environment. Holly’s drive for success, combined with her entrepreneurial spirit, led to the building of G2’s pharmaceutical practice (the fastest growing division of the agency) and ultimate restructuring into a vertical go-to-market strategy.

Holly’s awards continued to decorate shelves along the way - including awards from Echo New York Festivals, ADDY, ANDY and Caples Awards, and the 2007 DMCNY Silver Apple Award for contributions to the industry. A demonstrated leader, Holly has served on the board of the Caples for almost seven years, and last year received the Wunderman Award for a lifetime of creativity. Holly is currently the Chair of the first ever DMA Creative Council and has been on the Board of the Echo committee for the past three years. Holly has also taught direct marketing at the DMEF and the 4As, and she has contributed pro bono efforts for the Cystic Fibrosis Foundation.

Author Posts (103)

 

  • 04/12 2010 Posted in Insights, Mom~Entum 13 comments

    Mommy bloggers become their own “brands” managers with OpenSky.

    Much has been written about the 26,000,000 Mommy bloggers. Many of those Moms are trying to create businesses through social media. They are taking their terrific skills as networkers, the strong relationships they have with their social graphs and using that power to try and generate revenue for themselves. But it’s not always easy to [...]

     

  • 04/7 2010 Posted in Insights, Mom~Entum 0 comments

    Something to tweet about, post and socialize–“Oxford gets Moms.”

    Now this is something to tweet about, post and socialize. This following story is the kind of story that has made social media what it is today. Today, this will be shared with over 11,000 followers of the Big Fuel blog, my social graphs on LinkedIn and Facebook and all my Twitter followers. Hopefully, it [...]

     

  • 04/6 2010 Posted in Campaigns, Fuel for Thought, Mom~Entum 1 comment

    The Real Food Project from Hellmann’s misses real social media opportunities.

    So Hellmann’s has launched The Real Food Project. My first thought was okay this should be interesting and probably something I should learn more about. It sounded like The Project focused on getting real food into the hands of hungry Americans. So I went to the site to check it out. When you arrive you’ll find [...]

     

  • 04/4 2010 Posted in Insights, Mom~Entum, Resource 4 comments

    Brands should get to know Green Moms.

    I must admit I personally haven’t been so driven to source out and buy green products. I know that I should but I have so many things I’m juggling, it was just one more thing I just didn’t think I could fit in. But I ran out of Murphy Oil Soap over the weekend and [...]

     

  • 03/30 2010 Posted in Insights, Mom~Entum 0 comments

    Brands looking to engage Moms need Twitter.

    I must admit I’m obsessed with Twitter of late. And I’m proud to be part of 73.5 million unique users on Twitter, according to Comscore. But I have to wonder who the half person is? Anyway, Moms like me love Twitter. Why? Here’s a few reasons why and why brands should be in the conversation. Twitter [...]

     

  • 03/24 2010 Posted in Insights, Mom~Entum 1 comment

    5 reasons brands should get to know daddy bloggers.

    Okay, so yes, we write a lot about Moms but all those Moms have Dads at their side. The interesting thing is if you dig deep into the blogosphere you can find lots of Moms whose partners also have blogs. In fact, there are hundreds and hundreds of Dad blogs out there and their [...]

     

  • 03/20 2010 Posted in Insights, Mom~Entum 1 comment

    For brands in the healthcare arena, 2010 will be an exciting year in mobile.

    One of the first out of the gate with a mobile apps is Aetna. It’s not surprising that Aetna launched a mobile app since about 85% of all healthcare decisions are made by women. It’s a perfect way to be with Mom so she can make informed decisions wherever she may be. The Aetna app [...]

     

  • 03/15 2010 Posted in Insights, Mom~Entum 1 comment

    New Twitter functions lead to more twinfluence with moms in social media

    Mashable predicted that one of the top five trends for 2010 will be Twitter usage. So I thought I’d delve into that thought and coincidentally Twitter Chief Executive Evan Williams at the South by Southwest music festival announced a new feature called @Anywhere to help spread the popular micro-blogging site even more and bring Mashable’s [...]

     

  • 03/13 2010 Posted in Campaigns, Mom~Entum 2 comments

    P&G debuts first video targeting Moms through social media

    Procter & Gamble’s Bounty “Bring It” music video debuted today on Youtube. It’s all a part of Bounty’s foray into social media. “Our motivation for the ‘Bring It’ campaign is to empower moms to encourage creativity and learning-by-doing with their children, with the assurance that they can say ‘yes to the mess’ with Bounty,” said Dave [...]

     

  • 03/8 2010 Posted in Campaigns, Mom~Entum 0 comments

    Deli meat brands meet social media and Moms head on.

    Hoping to reach Moms, two different companies selling deli meats have launched new social media campaigns. Sara Lee “Saga Solver” campaign Targeting moms with a campaign centered on helping Moms simplify their lives, Sara Lee Deli has launched the “Saga Solver” social media campaign. The campaign follows the initial “Mama Saga” campaign started in 2009. Spots [...]

     

  • 03/5 2010 Posted in Insights, Mom~Entum 0 comments

    Brands may have a dual target as teenagers encourage Moms to join social networks.

    While I wasn’t driven to join a social network by my teenagers, I do share stories, videos and links with mine. And we have been found to send each other messages through our mutual Facebook pages. We even amazingly share friends, both her friends and mine. For the moment as she continues to be my [...]