Author Posts (32)

• 02/1 2010 Posted in Fuel for Thought, Trends 0 comments

  Engagement on Social Networks Top Priority for Marketers

  According to an article on eMarketer…”Earned media spending to see biggest increase” Though not immune to the recession, digital marketing rode out the downturn, and marketers worldwide are bullish about the space’s prospects in 2010, according to research from the Society of Digital Agencies (SoDA). The “2010 Digital Marketing Outlook” report found that 81% of the brand [...]

   

• 12/25 2009 Posted in Got ROI? 3 comments

  Creating a Social Media Value Funnel to increase ROI

  In this post I want to walk through a few steps in creating a social marketing funnel that leads to meaningful ROI. Matching the demo with the channel – First you have to decide on a channel that offers the greatest chance that your message will be socialized.  That means picking content and platforms that fit [...]

   

• 12/16 2009 Posted in Fuel for Thought, Innovation, Trends 0 comments

  Bridging Dream Technology With Social Reality

  When Pranav Mistry started his exploration about eight years back, he started with an idea.  That idea was to use everyday objects and gestures in the real world and leverage their interaction with the digital world.  In the recently posted video on TED, (Technology, Entertainment, Design) “The Thrilling Potential of Sixth Sense Technology,” Mistry demos [...]

   

• 11/26 2009 Posted in Fuel for Thought, Trends 0 comments

  How to Use Social Media to Find Deals This Holiday Season

  Earlier this month, Savings.com hosted the first ever Save Up event in San Francisco, where we brought together the country’s top deal experts (DealPros) to talk about the future of saving money. And it’s important to note that these aren’t experts by trade, they are experts by passion and experience. They are real consumers who [...]

   

• 06/21 2009 Posted in Innovation 0 comments

  Amazing mobile app lets you see the world ‘through online eyes’

  Written on June 17, 2009 – 2:12 pm Martin Bryant, Co-founder, Social Media Café Manchester While the tech blogosphere goes iPhone 3.0 crazy today, here’s a reminder that there’s a lot to be excited about elsewhere in the mobile world too.  Layar is a new ‘Augmented Reality Browser’ for Android phones. Forget everything you’re used to about [...]

   

• 06/15 2009 Posted in News 0 comments

  Google-squared…a square of knowledge

  Find it tedious and irritating searching through multiple websites on Google to find the information you are seeking? Not anymore! Google-squared, Google’s new creation, is literally a square of information at your fingertips. Too good to be true? Perhaps, since the square is not perfect and still in progress. However, it is simple to use. [...]

   

• 06/8 2009 Posted in Trends 0 comments

  Madison Avenue Blues…

  A hysterical video commentary on the media/advertising world and the impact to the traditional models brought about by the accelerating migration to digital.  Sung to Don McLean’s “American Pie”, this 19 stanza song was written and produced in just one day.  Well done LMcDuff08. [youtube 6CqRcCHk_Pc nolink] If you like this post, please [...]

   

• 06/7 2009 Posted in News 0 comments

  Privacy & Social Media

  According to Clay Shirkey, a teacher within the Interactive Telecommunications Program at New York University, due to programs such as Facebook and Twitter, there is no more privacy. Shirkey delves into this topic deeper by saying that this negatively influences kids and adults; however, for different reasons. In today’s society, where is the wiggle room [...]

   

• 06/2 2009 Posted in Campaigns & Creativity, Trends 0 comments

  Gillette Presents: How to Shave Your…

  Gillette, a company that sells a variety of body products, along with the well known Gillette razors, sponsors videos and games to promote their products. Such promotions include their “Young Guns” game, where they encourage consumers to race Nascars online. By playing, the consumer is entered in a contest to win Nintendo Wii games and [...]

   

• 06/2 2009 Posted in News, Trends 0 comments

  The Future of Social Media: The Walls Come Crumbling Down

  Social media venues and networking websites provide vast resources for individuals to connect and share personal, factual and fun information. However, many of these involved resources are locked away behind specific brands and companies (i.e. Facebook vs. MySpace). Here’s an interesting article that provides some insight into past and future trends regarding social networking barriers, [...]

   

• 05/13 2009 Posted in Trends 0 comments

  The Wizard of Apps

  Software developers are making pilgrimages to Cupertino to plead for prime placement on the iPhone App Store. But Apple’s selection process remains a bit of a mystery. By Jeffrey M. O’Brien, senior editor May 13, 2009: 9:42 AM ET (Fortune Magazine) — After six months in development, Zillow’s new iPhone application – a data-intensive program that marries the [...]