Veronika Harbick

Website: http://www.bigfuel.com

Contact: veronikah@bigfuel.com

Bio:

Veronika Harbick came to Big Fuel in 2007 by way of Moscow, Maryland, Boston, and Paris. Armed with a unique worldview and a meticulousness evolved from her work at Warner Bros. TV France and NBC's Digital Studios group, Veronika attacks projects large and small - usually while eating Swedish Fish.

She has first hand experience producing for digital platforms, identifying new growth opportunities and market trends in digital and traditional media, developing partnership relationships, and leveraging social media for brands and publishers.

A graduate of Boston University's School of Communication (she probably knows someone that knows someone that works with you), Veronika continually studies social media, emerging trends and good wine. Follow her ramblings on social media on twitter.com/smczarina

Author Posts (6)

 

  • 02/1 2010 Posted in Got ROI? 2 comments

    The “Life Stages” of Social Media ROI

    As marketers, we're often asked to evaluate ROI on a campaign against agreed on KPIs. Some clients focus on impressions delivered against a specific target while other clients are interested in branded engagements from a larger audience. Both are important and are defined with the client based on the goals of the campaign. But...what we often forget is that an individual goes through several engagement cycles and it is by each stage, not just by the campaign, that we should define ROI.

     

  • 07/8 2009 Posted in News 0 comments

    Mayor Bloomberg to Media Industry: We’re Here to Help…

    MediaPost: “The City of New York yesterday introduced a multi-pronged initiative to help its struggling media sector. It offers a variety of plans that focus on innovation, research, retraining and new technology. “With the media industry undergoing profound changes it’s incumbent on us to take steps now to capitalize on growth opportunities and ensure New York [...]

     

  • 06/23 2009 Posted in Campaigns & Creativity, News 1 comment

    Dunkin’ Donuts Makes Coffee Runs… Wait! What Did You Want Again?

    Great iPhone campaign from Dunkin’ Donuts helps to aggregate and keep track of group orders.  I’d download the app, but of course our Duknin’ Donuts is right outside our window… it’s part of the Big Fuel MASHABLE June 22nd, 2009 | by Jennifer Van Grove Dunkin’ Donuts has been on a social media tear of late. [...]

     

  • 04/20 2009 Posted in Campaigns & Creativity 1 comment

    The New Twitter

    Have trouble finding time to blog? Think the 140 characters on Twitter are just a little too much to type? Then Flutter, the new nanoblogging network, could be the perfect fit for you.  Or not. If you like this post, please share the love:

     

  • 02/26 2009 Posted in Campaigns & Creativity 0 comments

    Old Navy — Back to Quirky Humor

    Crispin Porter & Bogusky’s new Old Navy campaign adds a big dose of humor for their core 25-35 yr old consumer market…staying clear of last fall’s sexy, high-fashion approach. The campaign focuses around the lives and family dynamics of a group of plastic mannequins called “SuperModelquins.” AdAge announced that the first mannequins will hit stores this [...]

     

  • 11/18 2008 Posted in Innovation, News 1 comment

    You’ve Got 30 Minutes and Hours of Your Favorite Shows

    We each know how these emails go…Jennifer meet Todd. Todd meet Jennifer.  Both of you work in entertainment and I thought it would be helpful for you to get together and share some ideas. Have fun guys!Well…. Television Meet Internet. Internet Meet Television. Television, you’re established and own your domain.  Internet, you’re paving the way, constantly innovating and developing new technologies.  I think you guys may have crossed paths at an industry party or two. Perhaps there is a networking opportunity here? The Internet has frequently incorporated the best elements of Television, and now, proof that Television has also learned something from its younger cousin.  Announced on Monday (11/17/08), TiVo users can now order Domino’s pizza in the midst of ordering a movie or watching their favorite prerecorded show.  Couch potatoes too lazy to get up and grab that iPhone that’s been digging into their butts for the past three and a half hours of Mad Men can now order pizza with the ease of changing the channel or buying hotel porn.