Veronika Harbick
Author Posts (8)
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Top 5 Mistakes Brands Make in Social Media
Social media is a consumer’s closest connection to a brand. There are many companies out there doing it right. For those who are still developing their strategy and building resources – and for those who want a refresher – here’s a look at the top 5 mistakes brands make. 1. The brand doesn’t understand why the audience follows, subscribes and/or ‘Likes’ them ... -
Three Ways to Stay Local with Social Media
I recently got my hair cut. It was a big deal (twelve inches) but we can talk about that offline. I share this experience not only because I was impressed by my stylist, but because I was impressed by how the salon used its current customers as resources. They handed me a card that said if I posted [...] -
The “Life Stages” of Social Media ROI
As marketers, we're often asked to evaluate ROI on a campaign against agreed on KPIs. Some clients focus on impressions delivered against a specific target while other clients are interested in branded engagements from a larger audience. Both are important and are defined with the client based on the goals of the campaign. But...what we often forget is that an individual goes through several engagement cycles and it is by each stage, not just by the campaign, that we should define ROI. -
Mayor Bloomberg to Media Industry: We’re Here to Help…
MediaPost: “The City of New York yesterday introduced a multi-pronged initiative to help its struggling media sector. It offers a variety of plans that focus on innovation, research, retraining and new technology. “With the media industry undergoing profound changes it’s incumbent on us to take steps now to capitalize on growth opportunities and ensure New York [...] -
Dunkin’ Donuts Makes Coffee Runs… Wait! What Did You Want Again?
Great iPhone campaign from Dunkin’ Donuts helps to aggregate and keep track of group orders. I’d download the app, but of course our Duknin’ Donuts is right outside our window… it’s part of the Big Fuel MASHABLE June 22nd, 2009 | by Jennifer Van Grove Dunkin’ Donuts has been on a social media tear of late. [...] -
The New Twitter
Have trouble finding time to blog? Think the 140 characters on Twitter are just a little too much to type? Then Flutter, the new nanoblogging network, could be the perfect fit for you. Or not. If you like this post, please share the love: -
Old Navy — Back to Quirky Humor
Crispin Porter & Bogusky’s new Old Navy campaign adds a big dose of humor for their core 25-35 yr old consumer market…staying clear of last fall’s sexy, high-fashion approach. The campaign focuses around the lives and family dynamics of a group of plastic mannequins called “SuperModelquins.” AdAge announced that the first mannequins will hit stores this [...] -
You’ve Got 30 Minutes and Hours of Your Favorite Shows
We each know how these emails go…Jennifer meet Todd. Todd meet Jennifer. Both of you work in entertainment and I thought it would be helpful for you to get together and share some ideas. Have fun guys!Well…. Television Meet Internet. Internet Meet Television. Television, you’re established and own your domain. Internet, you’re paving the way, constantly innovating and developing new technologies. I think you guys may have crossed paths at an industry party or two. Perhaps there is a networking opportunity here? The Internet has frequently incorporated the best elements of Television, and now, proof that Television has also learned something from its younger cousin. Announced on Monday (11/17/08), TiVo users can now order Domino’s pizza in the midst of ordering a movie or watching their favorite prerecorded show. Couch potatoes too lazy to get up and grab that iPhone that’s been digging into their butts for the past three and a half hours of Mad Men can now order pizza with the ease of changing the channel or buying hotel porn.
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