See Mummy Juggle. Now isn’t that a perfect handle for a Social Media Mom?
This is the first time I’ve interviewed anyone and took notes using my iPad. It worked although there were a few typos in my haste. No wonder we Moms love it. Who was I interviewing? SeeMummyJuggle. I met SeeMummyJuggle through Twitter exchanging tweets. I had...
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Light reading: UI and web design
Staying on top of UI design is an important and time consuming task for web designers (extra super time consuming for geeky designers, like myself, whom are obsessed with grids and patterns). I recently picked up a copy of The Smashing Book which covers best practices...
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Do you blog? Studies show blogs have highest value of any corporate media effort.
Our company has a blog. In fact, just about everyone who works for Big Fuel blogs…some of us more frequently than others but basically we all have something to say. When it comes right down to it, we love what we do so we always...
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Church and State
My recent adweek article covered the topic of how social media and traditional digital media work hand-in-hand. You can read the article here, or at Adweek.com, enjoy!
Social media has grown into an irreplaceable marketing strategy, but it must work in concert with your corporate Web site
If...
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Six Ways Brands Should Think of Social Media as a Party
I’ve been using this analogy for some time now and it seems to resonate with everyone who hears it. If you are a brand looking to connect with consumers through Social Media, think of Social Media as one giant party. Here’s why:
1) Social Media is...
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Followup – My Smartphone Rebound
Recently I blogged about my addiction to Verizon iPhone rumors as Apple’s World Wide Whatever Keep Dreamin’ Conference approached. Needless to say, a Verizon iPhone did not materialize, and after months of allowing myself to be strung along, I finally succumbed to the choices available...
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In the company of 2500 Mom bloggers (and few Dads) all on the “brand” wagon.
Last weekend I attended my first Blogher convention. I found myself strolling the halls with 2500 women who were there to attend sessions and network. It was amazing to meet Moms I’ve only talked to on Twitter and to be recognized from my avatar. It was...
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The Connected Farmer: an American story
Close your eyes and conjure up an image of…a farmer. You heard me right. Are you seeing overalls, a cow somewhere in the background, possibly even a tractor? How about a Twitter and Facebook strategy, relevant partnerships, promotions and some of the most effective social...
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A Whirlwind Moves Into G.M.’s Marketing Office
New York Times columnist Stuart Elliot recently interviewed Joel Ewanick, GM’s newly appointed CMO. In the article, Joel talks about his new role, his new initiatives… including the hiring of Big Fuel to help make Social Media a huge priority!
6 Infographics for designers
An infographic on the infographic process
I love how this highlights the importance of organization in the process of creating an infographic (I might even give it a bit more time and spend a little less time drooling). Also enjoy the use of the warm colors...
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A Beautiful Piece of Animation
Here’s a best of both worlds treat for motion graphic artists who love what they do and also love film. Essentially a 2 minute recap of the most noteworthy films in all of cinema history, “35mm” is a beautiful piece of art for which we...
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