Spotlight Presentation: A New Seat at the Table
I had the good fortune of participating in Digiday:SOCIAL in Los Angeles. It was a terrific event with some very relevant information… In addition to sitting on a few panels, I had the opportunity to speak for 20 minutes on the subject of Social Marketing —...
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Social Media and the Future of Film
The entire experience of going to the movies is magical to me. From the moment your ticket stub is ripped and you settle into your seat, the lights dim and the projector heats up, and you are transported away. There is a desire to be...
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Taking a Break to Give Back
Photo via Agencies in Action on Flickr.
In the crazy, fast-paced world of social media advertising, it’s easy to get caught up in sales and management and deliverables and stress, stress, stress… and we sometimes forget about the community around us. Volunteer work is one of...
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54% of US Internet users on Facebook, 27% on MySpace
Digital Beat’s LeeAnn Prescott recently posted a blog featuring some terrific data that shows the penetration rates of various social networks. In her post she highlights December 2009 data from comScore that puts Facebook’s unique US visitor count at nearly 112 million. With a total estimated US...
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Staring Down Brand Social Media Anxiety
Budgets across many industries are being moved more traditional media to social media. And everywhere companies are scrambling to get on the marketing-to-women, and specifically Moms, bandwagon.
But for many brands, it’s a mere toe in the water as they analyze the cost benefit of doing...
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Friending for the Future
I was recently given my first Poken, a trendy little vampire. Haven’t heard of Poken? The über-cute business card, modernized to meet current social networking needs. My favorite new tool swaps contact information by simply touching the four-fingered sensor with another Poken. The tiny device...
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Engagement on Social Networks Top Priority for Marketers
According to an article on eMarketer…”Earned media spending to see biggest increase”
Though not immune to the recession, digital marketing rode out the downturn, and marketers worldwide are bullish about the space’s prospects in 2010, according to research from the Society of Digital Agencies (SoDA).
The “2010...
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Big Fuel’s, “66 Fuelisms”: What to do and what not to do in Social Media Marketing
In honor of Social Media Week, which kicks off today and goes through Friday, Big Fuel has put together our list of what to do and what not to do in social media marketing. We’ve titled our tips and tricks, “Fuelisms”. We hope you enjoy all...
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Two-thirds of marketers investing DM budget in social media
Companies are increasingly shifting their direct marketing budgets to social media, according to a study released January 21 by marketing services firm Alterian. The survey found that two-thirds (66%) of marketers who took the survey will invest in social media marketing in the next year....
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Consumers spend more time on social networks
Web users around the world are spending more time on social networking sites like Facebook and Twitter, meaning that a growing number of brands are also turning to these platforms.
New figures from The Nielsen Company, the research firm, showed that 142.1 million consumers in the US...
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Social Media and Brand Reputation Strategy
Direct engagement top short-term response.
An oft-cited fear of brands is that online consumers will post negative comments about them, especially on social media where opinions can be broadcast far and wide. In their “Social Media and Online PR Report,” Econsultancy and bigmouthmedia explored ways marketers...
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