Coca Cola, Starbucks top list of best brands on Facebook
For companies to stay relevant these days, and to actually matter in a digital age, they increasingly have to be involved on social networks—Twitter, Facebook, and the like. Everyone’s trying to connect with their customers, to be human, and to make a whole lot of...
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Facebook Marketing: IKEA Rocks Social Media with Photo Tagging
We talk a lot about how big brands are embracing social media as a mechanism to connect directly with customers. Still, it’s much easier to talk about integrating social media into your brand than it is to actually do it. That’s why IKEA’s recent Facebook...
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Expense-a-Steak App Takes on Recession… and your accounting department!
This is a terrific example of smart and relevant content. A simple application that doesn’t provide much utility, but worth a laugh and hits a bulls-eye for relevancy.
Here’s the context: The economy has been a bit on the soft side, putting a great deal of...
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A branded app that brings you a little joy during volatile economic times.
PUMA Bodywear brings you a little joy during these volatile economic times. The PUMA Index is a real stock market ticker, but with an added bonus. When the market goes down the models clothes come…
An interesting and certainly amusing concept from PUMA. If they’re hoping...
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If popular websites were people, what would they look like?
Mashable’s Stan Schroeder recently posted this short blurb and image from comic artist elontirien on deviantART. The image truly captures the essence of these websites… so now you can put a face to the name!
Who’s the Bigger Nerd: Wikipedia or Google?: “If popular websites were people,...
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Dunkin’ Donuts Makes Coffee Runs… Wait! What Did You Want Again?
Great iPhone campaign from Dunkin’ Donuts helps to aggregate and keep track of group orders. I’d download the app, but of course our Duknin’ Donuts is right outside our window… it’s part of the Big Fuel 
June 22nd, 2009 | by Jennifer Van Grove
Dunkin’ Donuts has...
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Trident Thinks Small, Happy
Trident targets the “little piece of happy” of the brand instead of taking the materialistic approach
These short 15 second ads are not meant to deliver a long, drawn out, deep message but instead to provide the audience with a smile or a ‘moment of happiness.’ ...
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Daily Show fans are in for a treat- Bing pays for a Tivo-like fast forward through commercials
Bing is taking the same concept to shows such as George Lopez, Charm School With Rikki Lake, and Real World/Road Rules Challenge. We have no idea what this concept looks like as of yet but Mashable promises to be a video ASAP. Studies are showing...
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How Firefox Got Grassroots Marketing Right
Firefox is implementing a variety of grass-roots marketing strategies to advertise the web browser rated second only to Microsoft’s Internet Explorer. What are some examples of these ingenious strategies? Consider the following: FastestFirefox.com, Mozilla Campus Reps, Mozilla Community Store, Mozilla Labs, and SpreadFirefox.com.
Women and their Purses
Should a man carry a woman’s purse for her? Get the male perspective on women’s purses on “That’s What He Said.”
The latest video from our Colgate Wisp series.
Gillette Presents: How to Shave Your…
Gillette, a company that sells a variety of body products, along with the well known Gillette razors, sponsors videos and games to promote their products. Such promotions include their “Young Guns” game, where they encourage consumers to race Nascars online. By playing, the consumer is...
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