A Whirlwind Moves Into G.M.’s Marketing Office
New York Times columnist Stuart Elliot recently interviewed Joel Ewanick, GM’s newly appointed CMO. In the article, Joel talks about his new role, his new initiatives… including the hiring of Big Fuel to help make Social Media a huge priority!
Case Study: Colgate Wisp
How Colgate Used Online Video, Social Media and Mobile to Drive Engagement and Purchase Intent
Colgate-Palmolive had a unique marketing challenge in launching Colgate Wisp, its new mini disposable toothbrush. Colgate began introducing the mini brush in April 2009 with help from Big Fuel, a social...
READ MORE
Complacency: The Enemy of Success
Avi Savar built a successful business by taking risks and adapting to an ever-changing market.
There is a popular idea that if a person is not always moving forward, he is moving backward. Nevertheless, a sense of complacency is something that plagues many individuals throughout their...
READ MORE
Avi Savar, CEO of Big Fuel on Fox News
MYFOXNY.COM – After being maligned for complex privacy controls and user data being shared without users knowing about it, social networking site Facebook has announced it is rolling out new privacy features.
In outlining the changes on Wednesday, CEO Mark Zuckerberg acknowledged, “A lot of people are...
READ MORE
A Very Social Holiday…
A few drinks, some cheezy lyrics and one snowy backdrop later — this is what happens when a few Big Fuelers get their hands on a DV camera right before the holidays. Even though only a few brave souls made it into the video, ALL...
READ MORE
Big Fuel Creates ‘The American Quilt’ for Stetson
Big Fuel, a full-service marketing and communications agency with a focus on branded content and social media, has launched an innovative new website for The Stetson Hat Company. Millions of consumers know the Stetson brand for its signature western hats and dress hats along with...
READ MORE
beUNSTOPPABLE… Big Fuel connects Opti-Free with music fans via Social Media
To promote Alcon’s Opti-Free Replenish Contact Lens Solution, Big Fuel worked with about 20 emerging artist to create branded experiences for OFR. Each band or artist created a video blog in which they shared with their fans an experience where they needed OFR while they...
READ MORE
Nominate Big Fuel for Mashable’s Open Web Awards…
Mashable is proud to present the 3rd annual Open Web Awards online competition. The Open Web Awards is an international online voting competition that covers major innovations in web technology and achievements in Social Media. Big Fuel is in the running for in the Social...
READ MORE
New & Coming Soon! Our New Original Series “Friending…”
A Big Fuel & DM2 original series invites you to ‘friend’ some of the most stimulating people in marketing today. In each episode, host Avi Savar (Founder & CEO of Big Fuel Communications) will add a new ‘Friend’ to his social network — experts who...
READ MORE
Big Fuel listed as 1 of 10 hot creative agencies to watch…
iMedia Connection’s Michael Estrin posted an article today listing 10 “hot creative agencies to watch” — and what do you know, there was Big Fuel… Thanks for the props Michael!
Article Highlights:
- Many big agencies are making a play to go digital without being truly in the...
READ MORE
The Future of Branded Content Conference
We are attending this year’s Custom Publishing Council’s conference, “The Future of Branded Content: Building Custom Media Programs Across Platforms.” The conference includes topics such as:
- How to leverage new distribution channels in the ever-changing media landscape and maximize them for clients
- How to identify and understand future...
READ MORE
iPhone
Facebook
Twitter
Vimeo
Subscribe
Newsletter
