Navigating FTC’s Guidance on Social Media Marketing
With the rapid growth in social marketing, the Federal Trade Commission has become increasingly concerned about these new methods of reaching out to consumers. Specifically, it’s wary about ways in which some brands and their agencies have abused these evolving media tools, betraying the trust...
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CNBC Video: Pete Blackshaw on the Future of Advertising
Following Nielsen’s presence at ad:tech, Nielsen’s Pete Blackshaw discussed the power of social media as it relates to the future of advertising and marketing.
Pete is a co-founder of the 2004 Word-of-Mouth Marketing Association (WOMMA), and presently sits on its board and co-chairs its ethics committee....
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Mayor Bloomberg to Media Industry: We’re Here to Help…
MediaPost:
“The City of New York yesterday introduced a multi-pronged initiative to help its struggling media sector. It offers a variety of plans that focus on innovation, research, retraining and new technology. “With the media industry undergoing profound changes it’s incumbent on us to take...
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Dunkin’ Donuts Makes Coffee Runs… Wait! What Did You Want Again?
Great iPhone campaign from Dunkin’ Donuts helps to aggregate and keep track of group orders. I’d download the app, but of course our Duknin’ Donuts is right outside our window… it’s part of the Big Fuel 
June 22nd, 2009 | by Jennifer Van Grove
Dunkin’ Donuts has...
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Daily Show fans are in for a treat- Bing pays for a Tivo-like fast forward through commercials
Bing is taking the same concept to shows such as George Lopez, Charm School With Rikki Lake, and Real World/Road Rules Challenge. We have no idea what this concept looks like as of yet but Mashable promises to be a video ASAP. Studies are showing...
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Is green marketing here to stay?
My latest article for Adotas just launched… it tries to answer the question “Is Green Marketing Here to Stay?” The article breaks down several factors to come up with an answer.
First, we must look through the consumer lens to evaluate the marketplace, consumer motivation and...
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Hunch.com launches today – a true decision engine beyond Yahoo
Hunch decision engine assists users in doing just that- making decisions through a Q & A interface. Users can utilize questions already in the system or they can create their own. When the final result to the question arrives, users can tell Hunch whether they...
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Google-squared…a square of knowledge
Find it tedious and irritating searching through multiple websites on Google to find the information you are seeking? Not anymore! Google-squared, Google’s new creation, is literally a square of information at your fingertips. Too good to be true? Perhaps, since the square is not perfect...
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Privacy & Social Media
According to Clay Shirkey, a teacher within the Interactive Telecommunications Program at New York University, due to programs such as Facebook and Twitter, there is no more privacy. Shirkey delves into this topic deeper by saying that this negatively influences kids and adults; however, for different...
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Video Best Practices: Part 2 – First Came Story… Now The Strategy
This is the follow up to last weeks article covering online video best practices — here’s an excerpt and link to the full article is below:
ADOTAS — So we talked last week about the importance of content, and we showed you a few examples of...
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The Future of Social Media: The Walls Come Crumbling Down
Social media venues and networking websites provide vast resources for individuals to connect and share personal, factual and fun information. However, many of these involved resources are locked away behind specific brands and companies (i.e. Facebook vs. MySpace). Here’s an interesting article that provides some...
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