Spotlight Presentation: A New Seat at the Table
I had the good fortune of participating in Digiday:SOCIAL in Los Angeles. It was a terrific event with some very relevant information… In addition to sitting on a few panels, I had the opportunity to speak for 20 minutes on the subject of Social Marketing —...
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Staring Down Brand Social Media Anxiety
Budgets across many industries are being moved more traditional media to social media. And everywhere companies are scrambling to get on the marketing-to-women, and specifically Moms, bandwagon.
But for many brands, it’s a mere toe in the water as they analyze the cost benefit of doing...
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Friending for the Future
I was recently given my first Poken, a trendy little vampire. Haven’t heard of Poken? The über-cute business card, modernized to meet current social networking needs. My favorite new tool swaps contact information by simply touching the four-fingered sensor with another Poken. The tiny device...
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Engagement on Social Networks Top Priority for Marketers
According to an article on eMarketer…”Earned media spending to see biggest increase”
Though not immune to the recession, digital marketing rode out the downturn, and marketers worldwide are bullish about the space’s prospects in 2010, according to research from the Society of Digital Agencies (SoDA).
The “2010...
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Two-thirds of marketers investing DM budget in social media
Companies are increasingly shifting their direct marketing budgets to social media, according to a study released January 21 by marketing services firm Alterian. The survey found that two-thirds (66%) of marketers who took the survey will invest in social media marketing in the next year....
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5 Social Media Implications for Brands in 2010
I recently came across an Adweek article by Sienna Farris with the following predictions for 2010 that I thought worth sharing. This year certainly marks the coming of age in Social Media and no matter where it goes and what the future holds, one thing is...
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2010 Social Marketing Budgets Defy Economic Concern
Change in Social Marketing Budget from 2009 to 2010, by Industry Sector
Chances are your overall marketing budget was hit hard by the economy in 2009 and the prospect of recovering a substantial portion of these funds in 2010 is not very likely. Still, there is...
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Bridging Dream Technology With Social Reality
When Pranav Mistry started his exploration about eight years back, he started with an idea. That idea was to use everyday objects and gestures in the real world and leverage their interaction with the digital world. In the recently posted video on TED, (Technology, Entertainment,...
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Agencies struggle to meet clients’ social needs
At present, a third of clients are utilizing outside expertise from the ad industry when it comes to handling their social media initiatives.
The continuing growth of digital media has resulted in a “great race” to adapt between specialist and traditional agencies, but neither group is...
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Best Practices For Building Your Facebook App… Brands listen up.
The Sociable blog posted a good article listing some best practices in Facebook application development. Considering 400,000 applications are already scheduled on Facebook. And not all applications are created equal — the conception and the implementation have to be perfect to drive success. So, here are...
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Facebook social media meets online shopping
Facebook is not just a place for socializing with friends and family.
There are over 200 million active members and Facebook is growing every week by about 300,000 to 500,000 new members. And of the active member, 70% of them engage with one or more of...
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