54% of US Internet users on Facebook, 27% on MySpace
Digital Beat’s LeeAnn Prescott recently posted a blog featuring some terrific data that shows the penetration rates of various social networks. In her post she highlights December 2009 data from comScore that puts Facebook’s unique US visitor count at nearly 112 million. With a total estimated US...
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Social Media and Brand Reputation Strategy
Direct engagement top short-term response.
An oft-cited fear of brands is that online consumers will post negative comments about them, especially on social media where opinions can be broadcast far and wide. In their “Social Media and Online PR Report,” Econsultancy and bigmouthmedia explored ways marketers...
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Smartphone owners a ‘threat’ to retailers
US consumers are using their iPhones, BlackBerrys and Android phones for in-store research, according to new data from Compete.
A survey from the researchers, covering the third quarter of 2009, suggested that 52% of smartphone owners use their handsets to check product descriptions, that 36% check rival retailers’ prices when...
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2010 Social Marketing Budgets Defy Economic Concern
Change in Social Marketing Budget from 2009 to 2010, by Industry Sector
Chances are your overall marketing budget was hit hard by the economy in 2009 and the prospect of recovering a substantial portion of these funds in 2010 is not very likely. Still, there is...
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Key Learnings in Online Video Viewing
Eyeblaster’s “Global Benchmark Report 2009” claimed that size mattered less than creative for online video ad success. But data from PointRoll and Accustream iMedia Research shows formats and sizes do have an effect on completion rates.
Untethered videos performed best. In addition, large horizontal formats and...
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College Students: Facebook Only Game in Town
Facebook has been rated the ‘coolest’ of online social networking sites by an overwhelming majority of college students, many of whom assign ‘lame’ ratings to other sites such as MySpace, Hi5, WindowsLive and Friendster, according to new research from Anderson Analytics.
The firm’s 2009-2010 GenX2Z American College...
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Hulu and Facebook Taking Share Away from YouTube…
Last week Mashable’s Ben Parr posted this article that made me do a double-take. The numbers speak for themselves:
YouTube’s huge lead in online video just got a little bit smaller due to surging growth from two up-and-comers in the video space: Hulu and Facebook.
Web analytics firm...
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Social Media Revolution… Reminiscent of the Industrial Revolution.
The Future of the Social Web is here today and we’re learning that engagement is not a matter of if or when, but to what extent, how and what value can we deliver and derive from it. The Social Web is much more than a...
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What’s the ROI of Social Media? Don’t Ask… Just Watch This Video!
When I’m asked about the ROI of Social Media sometimes an appropriate response is… What’s the ROI of your telephone? If you’re still having a hard time justifying Social Media ROI, take a look at this video… and then send it to your CMO.
Key Stats:
300,000+...
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Facebook Adding Half a Million New Users Every Day!
In a recent Mashable article, Ben Parr writes about the staggering growth of Facebook. It makes you wonder about the future of the web as we know it — will people stop building websites and focus on building facebook pages? What does this mean for...
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Did You Know 4.0
This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join...
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