For brands in the healthcare arena, 2010 will be an exciting year in mobile.
One of the first out of the gate with a mobile apps is Aetna. It’s not surprising that Aetna launched a mobile app since about 85% of all healthcare decisions are made by women. It’s a perfect way to be with Mom so she can...
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New Twitter functions lead to more twinfluence with moms in social media
Mashable predicted that one of the top five trends for 2010 will be Twitter usage. So I thought I’d delve into that thought and coincidentally Twitter Chief Executive Evan Williams at the South by Southwest music festival announced a new feature called @Anywhere to help...
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P&G debuts first video targeting Moms through social media
Procter & Gamble’s Bounty “Bring It” music video debuted today on Youtube. It’s all a part of Bounty’s foray into social media.
“Our motivation for the ‘Bring It’ campaign is to empower moms to encourage creativity and learning-by-doing with their children, with the assurance that they...
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Deli meat brands meet social media and Moms head on.
Hoping to reach Moms, two different companies selling deli meats have launched new social media campaigns.
Sara Lee “Saga Solver” campaign
Targeting moms with a campaign centered on helping Moms simplify their lives, Sara Lee Deli has launched the “Saga Solver” social media campaign. The campaign...
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Brands may have a dual target as teenagers encourage Moms to join social networks.
While I wasn’t driven to join a social network by my teenagers, I do share stories, videos and links with mine. And we have been found to send each other messages through our mutual Facebook pages. We even amazingly share friends, both her friends and...
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Moms Say Social Media Doesn’t Influence Travel Plans.
Looking out my window at yet another New York blizzard on Friday as I seriously contemplate taking a much-needed vacation. It’s been almost two years since the family has packed up bags and hit the road. The economy and other extenuating circumstances forced us to...
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Moms and chocolate! A great example of a new brand using social media.
There’s nothing a Mom likes more than receiving or giving a personalized gift. And this is a great example of a new brand differentiating itself in a highly competitive category.
I stumbled upon this recent article by Ron Callari who asks, “How does a chocolatier break into the...
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Valentine’s Day is an opportunity for brands to show Moms some love!
Social media has changed consumer’s relationships with brands. Brands and consumers are now able to communicate on a human level. And nothing is more focused on relationships than Valentine’s Day. So what a great opportunity for brands to connect with women and Moms and show...
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Moms Place Trust in Other Consumers
From emarketer: Traditional channels such as in-store promotions and newspaper inserts still have significant influence on the purchase decisions of online moms, but word-of-mouth and consumer information sites and magazines also scored highly. About one-fifth of respondents were influenced by text or video reviews.
Consumer reviews...
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Augmented Reality is an amazing tool for brands targeting Moms via social media
Technology just keeps evolving. The buzz of late has been centered around augmented reality. Brands like Home Depot, Ikea, Hallmark and Samsung are creating useful and imaginative tools using Augmented Reality or AR. And Moms are going to love them because they are not just...
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Facebook Moms Are Marketing-Savvy
Three-quarters are fans of a brand
Marketers going after moms on social networks such as Facebook know by now that users rarely embrace ads in environments where they are focused on socializing with friends.
Data from lucid marketing and Lisa Finn shows that most mom Facebook users...
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