The Mom Effect: Is the world turning green?
Everyone knows Moms have had an important impact on marketing, as we know it today. They influence purchases across a broad spectrum of products and services. They’ve changed the way many companies are doing business from call centers to product development. And many companies have...
READ MORE
The Mom Effect: Is the world turning green?
Everyone knows Moms have had an important impact on marketing, as we know it today. They influence purchases across a broad spectrum of products and services. They’ve changed the way many companies are doing business from call centers to product development. And many companies have...
READ MORE
Do you blog? Studies show blogs have highest value of any corporate media effort.
Our company has a blog. In fact, just about everyone who works for Big Fuel blogs…some of us more frequently than others but basically we all have something to say. When it comes right down to it, we love what we do so we always...
READ MORE
Facebook is for people I already know. Twitter is for people I want to meet.
I love Twitter. I know it’s wrong to love a channel, but I can’t help myself. I’ve fallen in love. It’s meant I’ve left Facebook a bit on the sidelines. I’m sorry, Facebook. But I, like so many Moms on Twitter, just love it for...
READ MORE
Meet Sugar Jones, Mom, future Grandma and all her noodling.
I recently had the opportunity to meet Sugar Jones while I was at Blogher. Ted Rubin, the former CMO of Elf Cosmetics and now of OpenSky, called me over as I was passing his table and said, “You have to meet Sugar.” What a whirlwind...
READ MORE
In the company of 2500 Mom bloggers (and few Dads) all on the “brand” wagon.
Last weekend I attended my first Blogher convention. I found myself strolling the halls with 2500 women who were there to attend sessions and network. It was amazing to meet Moms I’ve only talked to on Twitter and to be recognized from my avatar. It was...
READ MORE
In honor of my 100th blog article: a tribute to 100 of my Mom Twitter followers.
When first I started writing the Mom-entum blog back in October 2009, I was scared to death. Really scared. What was I starting? What was I thinking? Was I going to be able to sustain? Would anyone want to read my drivel? I think I...
READ MORE
Are Moms making a difference in our world with their blogs?
I work for a social media agency, but I’m also a Mom blogger and a twitter Mom. Every day I meet new Moms and learn more about the amazing things Moms are accomplishing for their families, their neighborhoods, communities and the world at large. Mom...
READ MORE
Parents of children online need to know “denial” is a predator’s best friend.
Hardly a day goes by without a news story about online safety and children. I myself have been dealing with a girl who has been bullying my daughter for six years. It started at camp; we took her out of the camp. The girl then...
READ MORE
“Welcome to Parenthood. Let the real labor begin.” P&G Pampers, along with Beechnut and Abbott’s Similac brands has just launched a new online series of webisodes all about parenting. It’s all about the real lives of three families: The Favela, Barston and the Smolinski families.
Each video begins...
READ MORE
Meet the green life of Helga, the Live Green Mom.
A study in 2009 by The Social Studies Group, together with Gender and Eco-Trends Expert Andrea Learned, showed Greens Moms are committed to increasing environmental awareness and holding companies/brands accountable for their impact on the environment. So I’ve been admiring green Moms for quite some...
READ MORE
iPhone
Facebook
Twitter
Vimeo
Subscribe
Newsletter
