“Welcome to Parenthood. Let the real labor begin.” P&G Pampers, along with Beechnut and Abbott’s Similac brands has just launched a new online series of webisodes all about parenting. It’s all about the real lives of three families: The Favela, Barston and the Smolinski families.
Each video begins...
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Hillshire Farms is betting the farm on Moms and their “Fresh Squad.”
Hillshire’s latest campaign puts the money where a Mom’s mouth is not only from a taste perspective, but also from a monetary perspective. They’re so sure Moms will think they’re packaged meat tastes as good as deli meat, they’ll give you $5 in coupons if you...
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Gerber’s latest social media campaign for Moms.
Gerber just launched “The Gerber Generation” and they’re looking for the next star. At the time of this article 38, 240 photos had been entered of adorable little babies whose Moms are looking for their baby to be chosen for the next Gerber ad. The grand prize...
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Brands engage Moms by socializing toilets and with apps for clean clothes.
I must admit I’m a bit of an OCD Mom. I blame my own Mother for it. We had this house with shag carpet in the living room. We were not allowed to walk through it as it was meant as a room for company....
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The Frigidaire “Make Time for Snack Time” promotion on Facebook leaves me cold.
So Jennifer Garner is the latest celebrity Mom to partner with a brand on the social media front with the “Make Time For Snack Time” promotion. She and Frigidaire have joined together to support Save the Children from now until the end of July. Centered on snacking...
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The Huggies® Mominspired Grant Program invites Momtrepeneurs to invent.
Do you have an idea that perhaps your baby inspired? Well, take your idea to Huggies® and you may be granted an award of up to $15,000 to bring your entrepeneurial idea to fruition. It just has to be an idea that fulfills an unmet...
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Parents socialize “Play” and build playgrounds with Betty Crocker and Nick.
Today there is focused attention on encouraging our children to get out and play and to find activities that encourage them to use their imaginations. Enter this social media campaign in support of playtime.
Let’s Play is a month of activities with Miriam Peskowitz where Moms can get...
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The land of Mootopia for the California Milk Board not a big hit with Moms.
The California Milk Board, famous for the saying “Got Milk?” just launched a new campaign called Mootopia.
It’s a beautiful milky land where teeth and nails are like pearls obviously from having drunk plenty of milk. A beautifully designed microsite supports the campaign where viewers can...
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The Real Food Project from Hellmann’s misses real social media opportunities.
So Hellmann’s has launched The Real Food Project. My first thought was okay this should be interesting and probably something I should learn more about. It sounded like The Project focused on getting real food into the hands of hungry Americans. So I went to...
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P&G debuts first video targeting Moms through social media
Procter & Gamble’s Bounty “Bring It” music video debuted today on Youtube. It’s all a part of Bounty’s foray into social media.
“Our motivation for the ‘Bring It’ campaign is to empower moms to encourage creativity and learning-by-doing with their children, with the assurance that they...
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Deli meat brands meet social media and Moms head on.
Hoping to reach Moms, two different companies selling deli meats have launched new social media campaigns.
Sara Lee “Saga Solver” campaign
Targeting moms with a campaign centered on helping Moms simplify their lives, Sara Lee Deli has launched the “Saga Solver” social media campaign. The campaign...
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