Deli meat brands meet social media and Moms head on.

03/8 2010 by Holly Pavlika | 0 comments

Hoping to reach Moms, two different companies selling deli meats have launched new social media campaigns.

Sara Lee “Saga Solver” campaign Targeting moms with a campaign centered on helping Moms simplify their lives, Sara Lee Deli has launched the “Saga Solver” social media campaign. The campaign...
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Moms and chocolate! A great example of a new brand using social media.

02/21 2010 by Holly Pavlika | 1 comment

There’s nothing a Mom likes more than receiving or giving a personalized gift. And this is a great example of a new brand differentiating itself in a highly competitive category.

I stumbled upon this recent article by Ron Callari who asks, “How does a chocolatier break into the...
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A Look at How Kimberly-Clark is Using Social Media to Reach Moms

11/20 2009 by Holly Pavlika | 0 comments

Kimberly Clark used Social Media to Amp Up a Three Year Old Promotion. Social Media Marketing for Kimberly-Clark? Yes, and they used it in an interesting fashion to breath new life into a three year old promotion. I recently came across this article direct from Dawn...
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Sara Lee Taps Into Social Media to Promote Deli Meats to Mom

11/19 2009 by Holly Pavlika | 0 comments

DOWNERS GROVE, IL: Sara Lee Deli is building consumer relationships with its brands through a multi-dimensional social media campaign aimed at moms. The “Mama Saga” campaign, which launched September 14, is centered on a series of humorous videos of events in a mom’s daily life,...
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Alienate Moms? Pepsi Has An App For That

11/10 2009 by Holly Pavlika | 0 comments

Here’s a risky application Pepsi launched targeting everyone BUT women in the social marketing space:

Pepsi’s latest foray into social media is certainly bold and controversial, but does it go too far?

The company recently launched an iPhone application [iTunes link] for its AMP energy drink called “before...
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Rubbermaid Social Marketing Effort Thinks Inside the Container

11/8 2009 by Holly Pavlika | 0 comments

Reaching young moms is a priority for Rubbermaid, as is engaging them in a social setting online. But the 70-year-old housewares company was wary when social networking site BigTent came calling.

The problem for Rubbermaid is that BigTent is a social networking site with a twist....
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The Today Show Jumps On Mommy Blogger Bandwagon With TodayMoms

11/6 2009 by Holly Pavlika | 0 comments

More networks, publishers and platforms are being created daily to enhance the experience and give women and Moms the opportunity to connect, share stories and become publishers.  Walmart and other brands who get involved early can own a piece of the space by using these...
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Estee Lauder Offers Free Social Media Makeovers (for Moms)

11/1 2009 by Holly Pavlika | 0 comments

NEW YORK – Estee Lauder is offering women free makeovers and photos to use as their profile pictures on social networking sites.

Case: Renting apartments through social media.

10/10 2009 by Holly Pavlika | 0 comments

Metro Partners needed to rent out apartments in Yonkers. Rather than following traditional media channels, they created a contest offering free rent for the best YouTube video. The theme, “I gotta move” did not energize many to submit videos but the local ABC station discovered...
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