For brands in the healthcare arena, 2010 will be an exciting year in mobile.
One of the first out of the gate with a mobile apps is Aetna. It’s not surprising that Aetna launched a mobile app since about 85% of all healthcare decisions are made by women. It’s a perfect way to be with Mom so she can...
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New Twitter functions lead to more twinfluence with moms in social media
Mashable predicted that one of the top five trends for 2010 will be Twitter usage. So I thought I’d delve into that thought and coincidentally Twitter Chief Executive Evan Williams at the South by Southwest music festival announced a new feature called @Anywhere to help...
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Brands may have a dual target as teenagers encourage Moms to join social networks.
While I wasn’t driven to join a social network by my teenagers, I do share stories, videos and links with mine. And we have been found to send each other messages through our mutual Facebook pages. We even amazingly share friends, both her friends and...
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Moms Say Social Media Doesn’t Influence Travel Plans.
Looking out my window at yet another New York blizzard on Friday as I seriously contemplate taking a much-needed vacation. It’s been almost two years since the family has packed up bags and hit the road. The economy and other extenuating circumstances forced us to...
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Valentine’s Day is an opportunity for brands to show Moms some love!
Social media has changed consumer’s relationships with brands. Brands and consumers are now able to communicate on a human level. And nothing is more focused on relationships than Valentine’s Day. So what a great opportunity for brands to connect with women and Moms and show...
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Augmented Reality is an amazing tool for brands targeting Moms via social media
Technology just keeps evolving. The buzz of late has been centered around augmented reality. Brands like Home Depot, Ikea, Hallmark and Samsung are creating useful and imaginative tools using Augmented Reality or AR. And Moms are going to love them because they are not just...
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Facebook Moms Are Marketing-Savvy
Three-quarters are fans of a brand
Marketers going after moms on social networks such as Facebook know by now that users rarely embrace ads in environments where they are focused on socializing with friends.
Data from lucid marketing and Lisa Finn shows that most mom Facebook users...
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Engaging Moms through social media takes listening AND responding.
The beginning stage of uncovering an engagement point for connecting and engaging with your audience through social media all starts with listening. How well do you LISTEN? What is Mom talking about? What is she thinking about at 6am? But LISTENING is only half the...
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Big Fuel’s, “66 Fuelisms”: What to do and what not to do in Social Media Marketing
In honor of Social Media Week, which kicks off today and goes through Friday, Big Fuel has put together our list of what to do and what not to do in social media marketing. We’ve titled our tips and tricks, “Fuelisms”. We hope you enjoy all...
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Apple iPad–Another social media tool for brands looking to market to moms.
I’ve watched the demo video and it looks fabulous. And I can’t wait to get to see the new Apple IPad in person. In the meantime, Jamie Dunham, has written a terrific article on all the ways Moms will love the new Apple iPad.
Marketing to...
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Opportunities for brands to reach Moms through social media
Opportunities for brands to reach Moms through social media
Use technology and develop tools she can actually use.
Does this mean go out and develop a plethora of applications online and mobile? Yes, if you create tools she can integrate into her life. If you’re successful at...
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