The Mom Effect: Is the world turning green?
Everyone knows Moms have had an important impact on marketing, as we know it today. They influence purchases across a broad spectrum of products and services. They’ve changed the way many companies are doing business from call centers to product development. And many companies have...
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The Mom Effect: Is the world turning green?
Everyone knows Moms have had an important impact on marketing, as we know it today. They influence purchases across a broad spectrum of products and services. They’ve changed the way many companies are doing business from call centers to product development. And many companies have...
READ MORE
Facebook is for people I already know. Twitter is for people I want to meet.
I love Twitter. I know it’s wrong to love a channel, but I can’t help myself. I’ve fallen in love. It’s meant I’ve left Facebook a bit on the sidelines. I’m sorry, Facebook. But I, like so many Moms on Twitter, just love it for...
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Meet Sugar Jones, Mom, future Grandma and all her noodling.
I recently had the opportunity to meet Sugar Jones while I was at Blogher. Ted Rubin, the former CMO of Elf Cosmetics and now of OpenSky, called me over as I was passing his table and said, “You have to meet Sugar.” What a whirlwind...
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In honor of my 100th blog article: a tribute to 100 of my Mom Twitter followers.
When first I started writing the Mom-entum blog back in October 2009, I was scared to death. Really scared. What was I starting? What was I thinking? Was I going to be able to sustain? Would anyone want to read my drivel? I think I...
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Parents of children online need to know “denial” is a predator’s best friend.
Hardly a day goes by without a news story about online safety and children. I myself have been dealing with a girl who has been bullying my daughter for six years. It started at camp; we took her out of the camp. The girl then...
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Meet the green life of Helga, the Live Green Mom.
A study in 2009 by The Social Studies Group, together with Gender and Eco-Trends Expert Andrea Learned, showed Greens Moms are committed to increasing environmental awareness and holding companies/brands accountable for their impact on the environment. So I’ve been admiring green Moms for quite some...
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The Mom Social Media Effect on Corporate Responsibility
Moms love companies who show responsibility. In fact, they’re more likely to buy a product from a company that shows responsibility for the world we live in.
• 69% of moms stated they will try a brand because it
supports a cause
• 58% will...
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Are Moms spending too much time with social media and technology?
According to research, Moms spend hours a day online–an average of 2 hours, 15 minutes a day. They hardly ever leave the house without their cell phones. In some cases, they admit to spending more time online then cleaning, cooking or being with their kids....
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Vera Sweeney, “I’m Not Obsessed” celeb gossip mom blogger and Tic Tac counter.
The great thing about the Mom-o-sphere is the introductions and support of other Moms it brings. My first Mom interview was with Erica Ehm of Yummy Mummy. From there, she introduced me to Audrey McClelland who in turn introduced me to Vera Sweeney.
Vera Sweeney is the...
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Should 6 to 10 year olds be practicing social networking?
Okay, I make my living creating social media campaigns and living in social spaces like Facebook and Twitter. But as a Mom, I have to admit the idea of young children on the web is a bit disturbing. It’s one thing to be playing games...
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