Are Moms making a difference in our world with their blogs?
I work for a social media agency, but I’m also a Mom blogger and a twitter Mom. Every day I meet new Moms and learn more about the amazing things Moms are accomplishing for their families, their neighborhoods, communities and the world at large. Mom...
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Mother’s Day is a brand’s social media big opportunity.
It’s time to start thinking about Mother’s Day. My Mom only wants a McDonald’s gift certificate. But I guess if that makes her happy that’s what I will give her. Her birthday comes shortly after so don’t look at me as if I’m being lame....
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“Kick a Ginger Day”: One mom’s terrifying account of the wrong use of social media
Every mother’s fear is what their child is doing online. I am personally friends with my daughter but my son would die before he’d let Mom see his Facebook page. But this recent story is so scary. And not just because I have two ginger...
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Social Marketing to Moms: Video Game Firms Make a Play for Women
More examples of social marketing to women:
Videogame publishers, pushing to expand their businesses, are making games that target girls and women a new industry battleground. This holiday season, more games than ever are being geared toward female players. Electronic Arts Inc. is releasing the latest installment...
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Of Moms And Motrin
A tale of one audience – with many voices.
You may have read how Johnson & Johnson recently pulled its multimedia campaign for Motrin, based on the vitroilic backlash of blogging moms across America. For those of you who missed the campaign, which ran on TV,...
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the skinny on women in advertising
Marti Barletta: What’s the Skinny on Women in Advertising?
It’s Up to Marketers to Change the Beauty Norm
A recent Villanova University study reported that ads featuring lean models made women
feel worse about themselves, but resulted in more favorable ratings for the brands
advertised. Nonetheless, as...
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Momtourage
The Mommy blogosphere officially grew by one yesterday when iVillage’s Momtourage got its own URL. Right now Momtourage is a cleanly organized collection of features geared toward giving practical advice to Moms. It’s meant to be a welcoming haven for mothers to turn to for...
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