The Mom Effect: Is the world turning green?
Everyone knows Moms have had an important impact on marketing, as we know it today. They influence purchases across a broad spectrum of products and services. They’ve changed the way many companies are doing business from call centers to product development. And many companies have...
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Do you blog? Studies show blogs have highest value of any corporate media effort.
Our company has a blog. In fact, just about everyone who works for Big Fuel blogs…some of us more frequently than others but basically we all have something to say. When it comes right down to it, we love what we do so we always...
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Moms Place Trust in Other Consumers
From emarketer: Traditional channels such as in-store promotions and newspaper inserts still have significant influence on the purchase decisions of online moms, but word-of-mouth and consumer information sites and magazines also scored highly. About one-fifth of respondents were influenced by text or video reviews.
Consumer reviews...
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Hey, brands! Social media moms love 50 iPhone apps.
There are over 6.4 million iPhone users in the U.S. and over 50% of them are women. And women, particularly Moms, love their iPhones. For brands looking to connect with Moms, an iphone app is a must have as a part of a social media...
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Using Social Media Strategically
As marketers become more comfortable and more experienced using social media, they move from the trial phase of their marketing efforts toward strategic use of the channel. While the largest group of marketers is still somewhere in between, according to the “2010 Social Media Marketing...
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99% of Online Retailers Plan to Have Facebook Fan Pages
With two-thirds of marketers using social media, and retailers shifting marketing dollars towards social initiatives, it comes as no surprise that new research from the e-tailing group and PowerReviews shows that brands are more hip to social media than ever before.
What is quite remarkable, however, is the...
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Social Marketing to Moms: Is The iPhone Mom The New Soccer Mom?
Mobile is a huge space that’s already begun to take off. When considering marketing to women in social spaces, marketers today have to consider the definition of “social space” and realize it does extend outside of the “traditional online” world. With mobile experiences being enhanced...
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African-American Mommys Online & in Social Media Finally Getting Their Just Due
Mommy bloggers are all the rage. Right now the attention they’re receiving is a bit negative. In fact, they’re on the short end of the stick when it comes to discussions about the new FTC blogger payola rules. They must seem like easy targets to...
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Social Marketing to Moms: Women and Wikipedia Don’t Mix
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Considering the amount of content and the vast amount of women bloggers on the internet, many were surprised that the latest study from Wikimedia Foundation found only 13% of Wikipedia contributors are women. I’m not so surprised. Posting to Wikipedia is a totally different animal...
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Social Marketing to Moms: Women Rule the Social Web
…at least according to an infographic by Information is Beautiful. The stats, compiled by Brian Solis from Google Ad Planner data, show that equal numbers of men and women use sites like LinkedIn, DeviantArt and YouTube.
When it comes to sites like Flickr, Facebook, Twitter, FriendFeed, MySpace and...
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What You Don’t Know About Marketing to Women
My next read will be “Why She Buys,” by Bridget Brennan, Crown Business, 2009 is a terrific book that just came out in July.
Margie Zable Fisher is the President of Zable Fisher Public Relations, has excerpted all the salient points belo that and I’ve added...
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