Study Shows Companies Looking for Long Term ROI from Branded Content
The Custom Publishing Council (CPC) just release its numbers for 2009 and there’s some interesting takeaways from the report for agencies looking to hit the sweet spot in the branded content space. Over half the brands surveyed (54%) are using branded content for awareness-based campaigns...
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Is Social Media the Way to Customers’ Hearts… and Wallets?
Retailers are always looking for ways to connect with consumers and create brand loyalty, and consumers are always looking for ways to save money without sacrificing quality. Could social media be the solution for everyone? I recently came across a great article on the J&R...
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5 Great Presentations on Measuring Social Media ROI
Here’s are the five most poignant and entertaining decks created on the topic of measuring the impact Social Media has on ROI. Things I’m looking for are:
- good balance between conceptual and tactical
- shows a discernible link between common business mandates and social metrics
- case studies are a...
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The “Life Stages” of Social Media ROI
As marketers, we’re often asked to evaluate ROI on a campaign against agreed on KPIs. Some clients focus on impressions delivered against a specific target while other clients are interested in branded engagements from a larger audience. Both are important and are defined with the...
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Social Media Budgets and ROI: The Ongoing Struggle
As a finance director, I know money. I know budgets. I know allocations. I know how to tighten the belt during a tough economy. I know how to keep the kids in line when the economy picks up and the money comes back in. (Kidding,...
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100 Ways To Measure Social Media
The topic of Social Media Marketing ROI is hotter than ever. With most brands now mandated to develop a social strategy, marketers are searching for ways to validate, justify and measure their efforts. MediaPost’s David Berkowitz wrote a great list of 100 things they can...
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Creating a Social Media Value Funnel to increase ROI
In this post I want to walk through a few steps in creating a social marketing funnel that leads to meaningful ROI.
Matching the demo with the channel – First you have to decide on a channel that offers the greatest chance that your message will be...
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The Uber list of ways to measure social media ROI
The opportunity (and dilemma) for most social agencies is the reality that campaign measurement is largely determined by an ever growing pool of content platforms and networks that all seek the converse with the audience in slightly different ways. This does not exactly make standardization...
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The CMO struggle to measure real Social Media ROI
I’ve been to three ad industry/media conferences in the last three weeks and there’s one issue that remains center stage as the social tsunami continues to wash over the digital media landscape. That issue is of course, “What is the real value of social media...
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Focus groups vs. analytics in measuring social media ROI
Tom Gerace’s recent post in imedia connection, attempts to measure the true brand value of a social campaign. What I found interesting about it was that here you have one of the leading social platforms, Gather, with access to best analytics tools in the space,...
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ROI is 100% media agnostic
Olivier Blanchard gave an interesting presentation and made a point that we often loose site of, “ROI is 100% media agnostic” and it usually happens in a specific sequence that goes something like this:
Investment > action > reaction > non-financial impact > financial impact.
“ROI”...
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