In honor of Social Media Week, which kicks off today and goes through Friday, Big Fuel has put together our list of what to do and what not to do in social media marketing. We’ve titled our tips and tricks, “Fuelisms”. We hope you enjoy all 66 of them.
Fuelisms:#1 of 66 Remember customers and prospects are talking about your brand, you want and need to be a part of the conversation.
Fuelisms:#2 of 66 Have a plan before you start any social media campaign. Social media is not about tactics -– it is about strategies.
Fuelisms:#3 of 66 Remember social media is a two-way dialogue.
Fuelisms:#4 of 66 It’s not just about companies sending messages; it’s about responding to your audiences.
Fuelisms:#5 of 66 Don’t be afraid of social media marketing, consult an expert and suddenly it doesn’t seem so frightening.
Fuelisms:#6 of 66 Remember that social media is all about communicating which is very different than selling.
Fuelisms:#7 of 66 Communicate valuable information. You gain your audience’s trust. People buy from companies they trust.
Fuelisms:#8 of 66 Having a twitter page and a facebook page does not mean that you are now in the social media space.
Fuelisms:#9 of 66 Determine the right voice for your company in the social space. It’s all about being real and consistent.
Fuelisms:#10 of 66 Social media is not a fad, just look at the numbers of people going to facebook on a monthly basis.
Fuelisms:#11 of 66 Tweet fascinating or informative information.
Fuelisms:#12 of 66 Follow tweeters who are worth following and don’t friend everyone. It’s not about quantity but quality.
Fuelisms:#13 of 66 Tweet at least 3-4 times a day. Rule of thumb: 12 informational tweets for every sales-oriented one.
Fuelisms:#14 of 66 Remember every brand can be and should be “social”.
Fuelisms:#15 of 66 It doesn’t take a big budget to get started in social media marketing.
Fuelisms:#16 of 66 Integrated marketing is short term, social media is about community and a long-term commitment.
Fuelisms:#17 of 66 What works for one brand in social media does not mean it is right for another.
Fuelisms:#18 of 66 Use your brand promise as a guiding principle & reflect it in the content, the tone and any social media efforts.
Fuelisms:#19 of 66 Social media is an investment in human beings, you need human beings to run it.
Fuelisms:#20 of 66 Social media is listening and engaging in the conversation.
Fuelisms:#21 of 66 Social media agencies are necessary, but the voice needs to be the company’s.
Fuelisms:#22 of 66 In social media it’s about the story -– something of interest, relevant, engaging enough to motivate sharing.
Fuelisms:#23 of 66 Use different social media tools — twitter, facebook, video, gaming -– in concert, not just as separate vehicles.
Fuelisms:#24 of 66 Engage in online communities as a person first, as a marketer second.
Fuelisms:#25 of 66 Social media efforts enhance all and any offline efforts.
Fuelisms:#26 of 66 Be transparent with intentions and your identity or you may alienate the very audiences you’re trying to connect to.
Fuelisms:#27 of 66 You don’t control the message. Brands need to protect their identities, copyright and intellectual property.
Fuelisms:#28 of 66 Social media is about welcoming participation, feedback and co-creation.
Fuelisms:#29 of 66 Metrics should roll up to objectives and objectives should be relevant to the channel.
Fuelisms:#30 of 66 Don’t be fake in any way.
Fuelisms:#31 of 66 Act human.
Fuelisms:#32 of 66 Many voices in social media are negative, consider negative feedback as an opportunity for improvement.
Fuelisms:#33 of 66 Remember your audience is smart and sometimes smarter than you.
Fuelisms:#34 of 66 Social media’s strength is in the personal connections it enables, the peer.
Fuelisms:#35 of 66 Social media provides reasons for consumers to visit regularly and for extended periods of time.
Fuelisms:#36 of 66 With any social media campaign, be sure to add some personality.
Fuelisms:#37 of 66 Don’t talk too much. Social media is a two-way dialogue.
Fuelisms:#38 of 66 Social media campaigns should be one part promotion, one part education and one part entertainment.
Fuelisms:#39 of 66 Remember to use hashtags where possible (e.g. “#CRM”) to enable topical searches on your tweets.
Fuelisms:#40 of 66 Include exclusive offers and access to information.
Fuelisms:#41 of 66 Don’t forget to include a clickable URL.
Fuelisms:#42 of 66 Follow everyone who follows you.
Fuelisms:#43 of 66 90% of what you hear comes from less than 10 percent of your audience; 90 percent of that is negative.
Fuelisms:#44 of 66 Good content speaks for itself.
Fuelisms:#45 of 66 Identify key influencers for your brand and use their influence to drive your message to a larger audience.
Fuelisms:#46 of 66 Select emerging influencers during a campaign and target them for future social media efforts.
Fuelisms:#47 of 66 Never make consumer assumptions, make consumer insights.
Fuelisms:#48 of 66 Consumers aren’t looking for destinations sites, you have to go to where they are.
Fuelisms:#49 of 66 Social networking norms will continue to evolve.
Fuelisms:#50 of 66 The workhorses of any social media campaign- facebook, linkedIn, flickr, youtube, & twitter — are FREE!
Fuelisms:#51 of 66 Blogs may be more trusted than any other social media.
Fuelisms:#52 of 66 Password protected content in social media is a no no.
Fuelisms:#53 of 66 The right 140 characters has the power to change the world.
Fuelisms:#54 of 66 Social media is all about just being human beings. Advertising is about product.
Fuelisms:#55 of 66 Mash ups are often an indication of the popularity of a piece of content.
Fuelisms:#56 of 66 Social media will eventually impact everyone, at every company and in every part of the world.
Fuelisms:#57 of 66 Social media isn’t free. It takes a commitment of time and resources.
Fuelisms:#58 of 66 Putting a :30 spot on youtube doesn’t mean it’s viral.
Fuelisms:#59 of 66 Make sure your site is social media ready too.
Fuelisms:#60 of 66 Understand that bloggers are not journalist; bloggers need you even less.
Fuelisms:#61 of 66 Get everyone involved online, it’s not just for the PR team or the CMO.
Fuelisms:#62 of 66 If you commit to a blog, update it frequently.
Fuelisms:#63 of 66 Make your marketing strategy cohesive. Social media isn’t just an add-on.
Fuelisms:#64 of 66 Understand how people interact and share both on social media sites and within individual communities.
Fuelisms:#65 of 66 Don’t start a social strategy until you know the capabilities of your audience.
Fuelisms:#66 of 66 Be prepared to let go control of your brand when entering social media.
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Excellent tips! Social media is quite familiar to me as well, but one thing I see time and time again is that many people submit only their own content to the social sites in order to get back links and traffic.I think this is the wrong approach, and could get you banned from the services.Sharing is the way to go, however it is ok to submit your own content sometimes if it is a really excellent article that other people may find helpful and interesting to read.
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“66 Fuelisms”: What to do and what not to do in Social Media Marketing | Social Media Marketing and Branded Content [link to post]
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“66 Fuelisms”: What to do and what not to do in Social Media Marketing Social Media Marketing and Branded Content [link to post] #pr
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good list for Clients RT @bigfuel: Fuelisms:#23 of 66 Use different SM tools in concert, not just as separate vehicles [link to post]
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Digging these “fuelisms” on scl media: Intgrd mktg is short term, social media is about community& long-term commitment [link to post]
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Fuelisms:#20 of 66 Social media is listening & engaging in the conversation [link to post] /via @bigfuel // Yep!
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RT @bigfuel: Fuelisms:#24 of 66 Engage in online communities as a person first, as a marketer second [link to post]
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Social media efforts enhance all & any offline efforts [link to post] via @bigfuel
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RT @bigfuel: Fuelisms:#28 of 66 Social media is about welcoming participation, feedback & co-creation [link to post]
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RT @bigfuel: Fuelisms:#30 of 66 Don’t be fake in any way [link to post]
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RT @bigfuel: Fuelisms:#31 of 66 Act human [link to post]
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RT @bigfuel: Fuelisms:#36 of 66 w/ any social media campaign, b sure 2 add some personality [link to post]
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Big Fuel’s, “66 Fuelisms”: What to do and what not to do in Social Media Marketing [link to post]
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RT Avi Savar: Fuelisms:#53 of 66 The right 140 characters has the power 2 change the world [link to post]: http://bit.ly/awNi5V
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Fuelisms:#55 of 66 Mash ups are often an indication of the popularity of a piece of content [link to post]
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Fuelisms:#56 of 66 Social media will eventually impact everyone, at every company & in every part of the world [link to post]
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Fuelisms:#57 of 66 Social media isn’t free. It takes a commitment of time & resources [link to post]
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la mia preferita è la num. 8 [link to post] #social media
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però anche la num. 58 (Putting a :30 spot on youtube doesn’t mean it’s viral) non è male! [link to post] #socialmedia
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RT @bigfuel: Fuelisms:#57 of 66 Social media isn’t free. It takes a commitment of time & resources [link to post] http://bit.ly/cbN39P
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RT @bigfuel: Fuelisms:#57 of 66 Social media isn’t free. It takes a commitment of time & resources [link to post] http://bit.ly/aqcObB
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RT @bigfuel: Fuelisms:#58 of 66 Putting a :30 spot on youtube doesn’t mean it’s viral [link to post] http://bit.ly/br2h4x
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RT @bigfuel: Fuelisms:#58 of 66 Putting a :30 spot on youtube doesn’t mean it’s viral [link to post] http://bit.ly/aZmGXv
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la mia preferita è la num. 8 [link to post] #socialmedia
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Fuelisms:#58 of 66 Putting a :30 spot on youtube doesn’t mean it’s viral [link to post]
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Fuelisms:#59 of 66 Make sure ur site is social media ready too [link to post]
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RT @bigfuel: Fuelisms:#59 of 66 Make sure ur site is social media ready too [link to post] http://bit.ly/b7rqg0
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Fuelisms:#60 of 66 Understand that bloggers are not journalist; bloggers need u even less [link to post]
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Fuelisms:#61 of 66 Get everyone involved online it’s not just for the PR team or the CMO [link to post]
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RT @bigfuel: Fuelisms:#62 of 66 If u commit 2 a blog, update it frequently [link to post] http://bit.ly/a5KVrm
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RT @bigfuel: Fuelisms:#62 of 66 If u commit 2 a blog, update it frequently [link to post] http://bit.ly/aNMi7N
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Fuelisms:#63 of 66 Make ur marketing strategy cohesive. Social media isn’t just an add-on [link to post]
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Fuelisms:#64 of 66 Understand how ppl interact & share both on social media sites & within individual communities [link to post]
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Fuelisms:#65 of 66 Don’t start a social strategy until u know the capabilities of ur audience [link to post]
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RT @bigfuel: Fuelisms:#65 of 66 Don’t start a social strategy until u know the capabilities of ur audience [link to post]
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