What’s the ROI of Social Media? Don’t Ask… Just Watch This Video!

When I’m asked about the ROI of Social Media sometimes an appropriate response is… What’s the ROI of your telephone?  If you’re still having a hard time justifying Social Media ROI, take a look at this video… and then send it to your CMO.

Key Stats:

300,000+ business have a presence on Facebook

Gary Vaynerchuk grew his family business from $4million to $50million using social media
- $15k in direct mail = 200 new customers
- $7.5k billboard = 300 new customers
- $0 twitter = 1,800 new customers

BK Whopper Sacrifice Facebook Application:
- Estimated Investment <$50k
- Estimated Return > $400k in press/media value
- 32 million Free Media Impressions. It’s like reaching the combined populations of 19 states

- Blendtec quintupled sales with “will it blend?” youtube videos

- Dell sold $3million worth of computers on twitter

- Only 18% of traditional tv campaigns generate a positive ROI

“You can’t just say it. You have to get the people to say it to each other.” – James Farley, CMO Ford
- 37% of Gen Y were aware of the Ford Fiesta via social media before its launch in the US
-25% of Ford’s marketing spend is on Digital/Social Media
- They are the ONLY US auto company that didn’t take a government loan

- Obama has 5 million fans on social media. 5.4 million clicked on an “I voted for Obama” Facebook button.  3 million online donors = $500 million. 92% of donations were in increments of less than $100.

1.  

   Comments

   Track comments via RSS 2.0 feed. Feel free to post the comment, or trackback from your web site.

2. rfardim (Raphael Fardim)

   
   01/5 2010

   Twitter Comment
   

   
   Ja postei aqui mas vale repetir – What’s the ROI of Social Media? Don’t Ask… [link to post] Just Watch This Video!

   – Posted using Chat Catcher

3. biblopes (Gabriella Lopes)

   
   01/5 2010

   Twitter Comment
   

   
   What’s the ROI of Social Media? Don’t Ask… Just Watch This Video! [link to post]

   – Posted using Chat Catcher

4. Lalai LOADED » Blog Archive » Social Media ROI

   
   01/7 2010

   [...] trabalha com Social Media sabe a dificuldade que é falar sobre ROI nos projetos. Quer uma sugestão? Coloque esse vídeo nas apresentações e divulgue, [...]

5. Social Media Budgets and ROI: The Ongoing Struggle | Content to Commerce | Social Media Marketing and Branded Content

   
   01/29 2010

   [...] campaigns as easily as the ROI of purchasing a new laptop. For now, we’ll have to make do with the impressive early results. And no, you can’t have that new laptop. If you like this post, please share the [...]