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Social Marketing to Moms: Women Rule the Social Web

10/25 2009 by Holly Pavlika | 0 comments

…at least according to an infographic by Information is Beautiful. The stats, compiled by Brian Solis from Google Ad Planner data, show that equal numbers of men and women use sites like LinkedIn, DeviantArt and YouTube.

When it comes to sites like Flickr, Facebook, Twitter, FriendFeed, MySpace and Bebo, however, women outnumber men. In fact, there’s only one major holdout for men on the social web: social news site Digg, where 64% of users are male.

womensocialweb

That the Digg population is largely male should come as no surprise, but what about the other stats? Are women just more social in general, or is there some other explanation?

http://mashable.com/2009/10/03/women-rule-the-social-web/

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