Here’s are the five most poignant and entertaining decks created on the topic of measuring the impact Social Media has on ROI. Things I’m looking for are:
- good balance between conceptual and tactical
- shows a discernible link between common business mandates and social metrics
- case studies are a plus
- leaves us with actionable techniques
- entertaining
- fresh prospective
1. So, first up is Olivier Blanchard’s “Basics of Social Media ROI. This presentation uses frame grabs from old “B” grade Sci Fi movies to tell a very clear story about the “why’s” and the “how’s” of implementing a social media program. It has a great conceptual set up, a clearly defined cast of stakeholders, defines the critical linkage issues between latency business conceptions and emerging business drivers and has clear illustrations of impact. Best of all, it’s really damn funny.
Olivier Blanchard’s Basics of Social Media ROI
http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
2. Next is from Yongfolk of Egg Co. out of Tokyo. Yongfolk does a good job of setting the stage for Social Media ROI then backing it up with some interesting case studies from the likes of Burger King, Starbucks, Copyblogger, Dell Outlet and Rackspace.
Social Media ROI
http://www.slideshare.net/yongfook/social-media-roi
3. Meteor Solutions came out with pretty extensive look at Social media ROI and what it lacks in entertainment value, it more than makes up for it in deep analysis of tactics, formulas and measurement criteria. This one goes deep so commit some time to understanding the hidden treasures and solid insights.
Measuring Social Media ROI – Meteor Solutions Webinar
http://www.slideshare.net/bstraley/measuring-social-media-roi-meteor-solutions-webinar
4. While Paul Gillin has created the ultimate social media RIO “frankendeck” by liberally “borrowing” from other’s (all properly credited), he has none the less stitched together a very comprehensive story here. He’s got insight and provides the glue that makes this one compelling. Good case studies as well
Unraveling the Mystery of Social Media ROI
http://www.slideshare.net/pgillin/unraveling-the-mystery-of-social-media-roi
5. Scott Schablow from Provenance Digital Media has packed in an impressive amount of case studies, measurement tools and actionable information in this classic social media ROI deck from way back (almost nine months to be exact).
The Hunt For Social Media ROI
http://www.slideshare.net/sschablow/metrics-measurement
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Mike, Many thanks for mentioning my SlideShare presentation “The Hunt For Social Media ROI.” I noticed the link provided was incorrect so I thought it would be nice to provide the correct one: http://www.slideshare.net/sschablow/metrics-measurement . I’m glad to have discovered the Content to Commerce blog. Great content.
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| Content to Commerce | Social Media Marketing and Branded Content [link to post]
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5 Great Presentations on Measuring Social Media ROI [link to post]
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RT @steprincipato – 5 Great Presentations on Measuring Social Media ROI [link to post]
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5 Great Presentations on Measuring Social Media ROI [link to post]: 5 Great Presentations on Mea… http://bit.ly/9qrWov #socialmedia
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RT @donmarkweb: 5 Great Presentations on Measuring Social Media ROI [link to post](via @steprincipato)
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RT @BenCotton: RT @donmarkweb: 5 Great Presentations on Measuring Social Media ROI [link to post](via @steprincipato)
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5 … [link to post]
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Scott,
Thanks for supplying the link. I’ve undated the post.
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5 presentations on measuring social media roi [link to post] via @bigfuel
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5 Great Presentations on Measuring Social Media ROI – [link to post] via @aschottmuller
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These are definitely 5 great presentations on measuring Social Media ROI: [link to post] #smm #roi
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METRICS: 5 Great Presentations on Measuring Social Media ROI [link to post] @bigfuel @Jillianmk #SocialMedia
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5 solid presentations on measuring social media ROI [link to post]
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RT @beyondbroadcast: RT @DaveMurr: 5 solid presentations on measuring social media ROI [link to post]
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RT @DaveMurr: 5 solid presentations on measuring social media ROI [link to post]
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Good stuff–5 solid presentations on measuring social media ROI [link to post] (via @DaveMurr)
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Very useful! Thanks Dave! RT @DaveMurr: 5 solid presentations on measuring social media ROI [link to post]
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beyondbroadcast: RT @DaveMurr: 5 solid presentations on measuring social media ROI [link to post] http://bit.ly/9BB9en
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RT @ImpactWatch: 5 Great Presentations on Measuring Social Media ROI – @bigfuel – [link to post]
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Great selection of presentations about #SocialMediaROI. A must read: [link to post]
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